Job summary
Job overview
The Social Media Senior Manager at HSAD North America will lead the social media strategy and content development for LG USA, focusing on driving brand initiatives and sales through social channels.
Responsibilities and impact
The role involves defining social strategy, managing social commerce programs, creating campaign calendars, coordinating with teams, and staying updated on social media trends.
Experience and skills
Candidates should have 5-7 years of experience with consumer-facing brands, a relevant bachelor's degree, and expertise in social media management and tools.
Company information
HSAD North America is associated with LG USA, focusing on brand initiatives and social media strategies.
Company overview
HSAD North America, based in Englewood Cliffs, New Jersey, is the in-house advertising agency for LG Electronics. Specializing in advertising services, the company supports LG's marketing efforts by providing a range of creative and strategic solutions. With a workforce of over 12,000 followers on LinkedIn, HSAD North America plays a crucial role in managing and executing LG's advertising campaigns and marketing strategies. The company offers various job opportunities, including roles in shopper marketing, project management, and design, reflecting its comprehensive approach to brand promotion and consumer engagement.
How to land this job
Tailor your resume to showcase your expertise in social media strategy, content development, and campaign management, emphasizing your ability to drive sales through social commerce and your experience with various social media platforms.
Highlight your strong communication skills, hands-on experience with consumer-facing brands, and familiarity with social media publishing and reporting tools like Sprinklr, as these are essential for the role at HSAD North America.
Apply through multiple channels, including HSAD North America's corporate site and LinkedIn, to maximize your visibility and increase your chances of landing the position.
Connect with professionals in the marketing and social media divisions at HSAD North America on LinkedIn to inquire about the role. Potential ice breakers could include discussing recent social media trends or asking about specific campaigns they admire.
Optimize your resume for ATS systems by incorporating keywords from the job description, such as 'social strategy,' 'social commerce,' and 'e-commerce initiatives,' to enhance your chances of passing initial screenings.
Remember that Jennie Johnson's Power Apply feature can streamline your application process by tailoring your resume, identifying the best application channels, and helping you connect with relevant professionals, allowing you to focus your time on networking and preparing for interviews.
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