Senior Associate, Market Strategy & Planning, Instacart Marketing Solutions
Posted a month ago
Job summary
Job post source
This job is directly from Instacart
Job overview
The Senior Associate, Market Strategy & Planning at Instacart leads strategic advertising initiatives to help retailers grow their business and optimize advertising on the platform.
Responsibilities and impact
The role involves developing strategic plans for retailer advertising, managing program pipelines and reporting, collaborating with cross-functional teams to implement go-to-market strategies, analyzing data for business insights, and monitoring industry trends to keep Instacart competitive.
Compensation and benefits
The position offers a competitive base salary ranging from $125,000 to $168,000 USD depending on location, eligibility for equity grants, and comprehensive benefits aligned with Instacart's Flex First remote work policy.
Experience and skills
Candidates need 3-5 years of experience in e-commerce advertising product development, preferably in digital marketplaces, a Bachelor's degree in Business or Marketing, strong communication and analytical skills, and adaptability; tech or digital advertising experience is preferred.
Work environment and culture
Instacart promotes a flexible work environment allowing employees to work remotely or in-office, emphasizing community through regular in-person events and valuing innovation and collaboration.
Company information
Instacart is a leading grocery delivery platform focused on connecting customers with retailers and providing flexible earning opportunities for shoppers, committed to innovation and essential service delivery.
Team overview
The candidate will join the Market Strategy and Planning team, a dynamic group focused on strategic growth and cross-functional collaboration to enhance advertising products and retailer success.
Job location and travel
This is a remote role with salary dependent on the candidate's permanent location, supporting a flexible work policy.
Unique job features
The role offers the opportunity to shape the future of advertising in grocery e-commerce through innovative marketing solutions and strategic impact on retailer growth.
Company overview
Instacart is a leading American company specializing in grocery delivery and pick-up services, connecting customers with personal shoppers who fulfill and deliver orders from local stores. Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, Instacart generates revenue through delivery fees, membership subscriptions (Instacart Express), and partnerships with retailers. The company has experienced significant growth, especially during the COVID-19 pandemic, which accelerated the demand for online grocery shopping. Instacart's innovative platform and strategic collaborations have positioned it as a key player in the e-commerce and grocery delivery sectors.
How to land this job
Position your resume to highlight your experience in e-commerce advertising product development, emphasizing your ability to create and execute go-to-market strategies that drive retailer growth on digital marketplaces like Instacart.
Focus on showcasing your program management skills, including pipeline tracking, forecasting, and reporting to senior leadership, as well as your capability to collaborate cross-functionally with product, retail, ads, and marketing teams.
Apply through multiple channels such as Instacart’s official careers page, LinkedIn, and other reputable job boards to maximize your application visibility for the Senior Associate, Market Strategy & Planning role.
Connect with current Instacart employees in the Market Strategy & Planning or Marketing Solutions teams on LinkedIn; use ice breakers like commenting on recent Instacart marketing innovations or asking about their experience working on retailer advertising initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'market strategy,' 'program management,' 'digital advertising,' 'data analysis,' 'go-to-market strategy,' and 'cross-functional collaboration' to improve your chances of passing initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant LinkedIn connections, allowing you to focus your time on preparing for interviews and networking effectively.
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