Job summary
Job post source
This job is directly from Critical Mass
Job overview
The Senior Copywriter at Critical Mass is responsible for crafting engaging and technically accurate copy to support digital and traditional campaigns, collaborating with creative teams to bring brand voices to life.
Responsibilities and impact
The role involves partnering with designers, art directors, and strategists to develop campaigns, writing for CRM, product announcements, email campaigns, and rewards messaging, maintaining consistent tone and quality across deliverables, and balancing creativity with accuracy and compliance.
Experience and skills
Candidates need 3-5+ years of agency copywriting experience, strong writing skills adaptable to technical content, ability to handle multiple projects, collaborate with distributed teams, and meet deadlines with attention to detail.
Career development
Critical Mass emphasizes training, onboarding, and employee experience to support long-term success and professional growth.
Work environment and culture
The company promotes a hybrid work model requiring three days a week in the office and values digital trends, collaboration, and equal opportunity employment.
Company information
Critical Mass is a digital experience design agency focused on innovative marketing solutions and client partnerships.
Team overview
The Senior Copywriter will work closely with a team of creatives including designers, art directors, and strategists in a collaborative environment.
Job location and travel
The position requires working from an office three days a week, indicating a hybrid work environment.
Application process
Applicants should be cautious of scams and expect communication only from official Critical Mass email domains; no payments or technology requests will be made.
Unique job features
The role uniquely blends creative storytelling with technical writing and requires adaptability across multiple product lines and audience types.
Company overview
Critical Mass is a global digital experience design agency that specializes in creating innovative digital solutions for brands. They make money by offering services such as user experience design, digital marketing, and technology implementation to clients across various industries. Founded in 1996 in Calgary, Canada, Critical Mass has grown significantly and now operates multiple offices worldwide. The company is known for its collaborative culture and has worked with high-profile clients like Nissan, Citibank, and Adidas, focusing on delivering impactful digital experiences.
How to land this job
Position your resume to highlight your storytelling skills and collaborative experience with creatives, strategists, and client partners, showing your ability to bring digital voices to life.
Emphasize your versatility in writing both catchy, engaging copy and technical content with clarity and accuracy, reflecting the job's balance between creativity and compliance.
Apply through multiple channels including Critical Mass's corporate careers page and LinkedIn to maximize your application's reach and visibility.
Connect with current Critical Mass team members in the creative or content divisions on LinkedIn, using ice breakers like commenting on recent campaigns or expressing genuine interest in their approach to digital storytelling.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital campaigns,' 'technical writing,' 'creative execution,' 'collaboration,' and 'audience-first thinking' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal job portals, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and refining your portfolio.
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