Job summary
Job post source
This job is directly from New York Bariatric Group
Job overview
The Director of Marketing will lead the marketing strategy and execution to enhance client acquisition and engagement, contributing to the growth of the bariatric practice.
Responsibilities and impact
Responsibilities include developing a marketing plan, overseeing digital marketing initiatives, managing brand content, engaging clients, organizing events, and analyzing marketing performance.
Compensation and benefits
The compensation for this position ranges from $125k to $150k depending on experience, along with medical, dental, and vision insurance, a 401k with a 4% match, paid time off, and career growth opportunities.
Experience and skills
Candidates should have a bachelor’s degree in a related field, 5+ years of marketing experience in the medical field, expertise in digital marketing, and strong communication skills.
Career development
The position offers opportunities for career growth and development within a fast-paced and dynamic environment.
Work environment and culture
The company values exemplary customer service and teamwork, fostering a culture of growth and innovation in assisting patients with their weight loss goals.
Company information
New York Bariatric Group is an award-winning practice focused on helping patients achieve their weight loss goals through innovative systems and skilled surgical support.
Team overview
The team is dynamic and growth-oriented, emphasizing collaboration among marketing, medical staff, and leadership to drive business development.
Job location and travel
The position requires in-office work, serving patients across New York, New Jersey, and Connecticut.
Unique job features
The role emphasizes a comprehensive marketing strategy with brand oversight and includes responsibilities for content creation and event management.
Company overview
New York Bariatric Group is a leading medical practice specializing in weight loss surgery and related treatments. They generate revenue through various bariatric procedures, including gastric bypass, sleeve gastrectomy, and non-surgical weight loss options, along with post-operative care and nutritional counseling. Founded by Dr. Shawn Garber, the group has grown significantly, establishing multiple locations across New York and neighboring states. Known for their comprehensive approach, they emphasize patient education, support, and long-term health management.
How to land this job
Position your resume to showcase your extensive experience in marketing, particularly in the medical field, emphasizing your proven success in developing and executing marketing campaigns that align with growth goals.
Highlight your expertise in digital marketing strategies, including SEO, PPC, and social media, as these are essential for increasing client acquisition and engagement in this role.
Make sure to apply through various platforms, including the New York Bariatric Group corporate site and LinkedIn, to maximize your chances of being noticed for this position.
Connect with individuals in the marketing division at New York Bariatric Group on LinkedIn to inquire about the role and gain insights; consider ice breakers like asking about their recent marketing initiatives or expressing admiration for the practice's community outreach efforts.
Optimize your resume for ATS systems by including relevant keywords from the job description, such as 'marketing strategy,' 'digital marketing,' and 'brand management,' to ensure your application passes initial screenings.
Utilizing Jennie Johnson's Power Apply feature can streamline your application process by tailoring your resume, identifying the best application channels, and suggesting LinkedIn connections to network with, allowing you to focus more on your job search.
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