Job summary
Job post source
This job is directly from Degreed
Job overview
The Director of Content Marketing at Degreed leads the content strategy to elevate brand visibility and support product and business growth, managing a high-performing team and leveraging AI to scale content.
Responsibilities and impact
The role involves designing and executing content strategies, managing editorial calendars, leading a content team, implementing SEO and AI tools, collaborating cross-functionally, maintaining editorial quality, producing content assets, and analyzing performance for continuous improvement.
Compensation and benefits
The total pay range is $160,000 to $185,000 with compensation based on experience and location, plus a comprehensive benefits package supporting well-being and growth.
Experience and skills
Candidates should have 8-10 years in content marketing with leadership experience, expertise in B2B content strategy, SEO, AI tools, strong storytelling, project management, and data-driven skills; a passion for AI and digital marketing is preferred.
Career development
Degreed promotes a growth mindset with opportunities for continuous skill development and career growth aligned with individual strengths and aspirations.
Work environment and culture
Degreed values diversity, inclusion, collaboration, and learning, offering flexible work arrangements including remote and hybrid options in an inclusive and adaptable environment.
Company information
Degreed is an upskilling platform focused on lifelong learning, helping businesses build learning cultures to attract and retain talent, with a mission to empower global expertise.
Team overview
The candidate will lead a team including a Content Marketing Manager, Senior Multimedia Content Creator, Brand Designer, and external agencies, fostering a high-performing and collaborative environment.
Job location and travel
The role offers flexible work arrangements with options for fully remote or hybrid work depending on proximity to an office.
Application process
Applicants should apply through official Degreed channels, with attention to data privacy and anti-fraud measures; accommodations are available for applicants with disabilities.
Unique job features
This role uniquely integrates AI and automation in content marketing, emphasizing innovative content formats and digital marketing trends to maintain a leading-edge content strategy.
Company overview
Degreed is a leading education technology company that focuses on upskilling and reskilling employees through a comprehensive learning platform. They make money by offering subscription-based services to businesses and organizations, enabling them to track, measure, and validate the skills and learning progress of their workforce. Founded in 2012, Degreed has grown significantly, partnering with numerous global enterprises to support continuous learning and professional development. The company is known for its innovative approach to lifelong learning and its commitment to bridging the skills gap in the modern workforce.
How to land this job
Tailor your resume to emphasize leadership in content marketing, strategic planning, team management, and your ability to leverage AI and automation tools, aligning with Degreed's focus on innovation and growth.
Highlight your expertise in B2B buyer behavior, SEO/AEO strategies, multimedia storytelling, and cross-functional collaboration to reflect the key skills and responsibilities outlined in the job description.
Apply through multiple channels including Degreed's official corporate careers page and LinkedIn to maximize your application visibility and reach.
Connect with current Degreed employees in marketing and product divisions on LinkedIn, using ice breakers like commenting on recent Degreed content campaigns, asking about their experience with AI content tools, or expressing enthusiasm for Degreed’s mission in workforce development.
Optimize your resume for ATS by incorporating keywords such as 'content marketing strategy,' 'team leadership,' 'AI content tools,' 'SEO/AEO,' 'multimedia storytelling,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and discover LinkedIn connections for networking, allowing you to focus your energy on interview preparation and skill development.
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