Job summary
Job post source
This job is directly from Pet Supermarket
Job overview
The Senior Director of Marketing at Pet Supermarket is a growth-focused leader responsible for driving customer acquisition and digital revenue through performance marketing channels, reporting directly to the CEO.
Responsibilities and impact
The role includes owning paid media strategies, overseeing loyalty and social media teams, collaborating cross-functionally to align campaigns, managing budgets, and establishing KPI dashboards to optimize marketing performance.
Experience and skills
Candidates should have 6-8+ years in digital marketing with a focus on paid media and acquisition, 3+ years in senior marketing roles preferably in the pet industry, strong leadership and communication skills, experience managing teams or agencies, and proficiency in performance reporting and SEO strategies.
Unique job features
This role uniquely combines strategic vision and hands-on leadership in the pet industry, emphasizing authentic messaging and multi-channel marketing tailored to pet owners.
Company overview
Pet Supermarket is a leading pet supply retailer in the United States, specializing in providing a wide range of pet products, including food, toys, grooming supplies, and accessories for various pets such as dogs, cats, birds, fish, and reptiles. They generate revenue through both in-store and online sales, offering a convenient shopping experience for pet owners. Founded in 1973, Pet Supermarket has grown significantly, now operating over 200 stores across the country. The company is known for its customer-centric approach, knowledgeable staff, and commitment to pet health and wellness.
How to land this job
Position your resume to showcase extensive leadership in digital marketing, emphasizing hands-on experience with paid media channels such as paid search, paid social, affiliate, and influencer marketing, which are central to Pet Supermarket's growth strategy.
Highlight your ability to develop and execute cross-functional marketing strategies that integrate loyalty programs, eCommerce, social media, and in-store campaigns, demonstrating your capacity to drive customer acquisition and retention in the pet industry.
Apply through multiple platforms including Pet Supermarket's corporate careers page, LinkedIn, and relevant job boards to maximize your exposure and application reach for this senior marketing role.
Connect with current marketing leaders and digital strategists at Pet Supermarket on LinkedIn, using ice breakers like commenting on recent company marketing campaigns or asking about their approach to integrating loyalty and digital channels for growth.
Optimize your resume for ATS by including keywords from the job description such as 'performance marketing,' 'paid media,' 'customer acquisition,' 'digital revenue,' 'SEO,' 'SEM,' 'loyalty programs,' and 'cross-functional leadership' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submissions, identify optimal application channels, and facilitate networking outreach, freeing you to focus on preparing for interviews and strategic job search activities.
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