Job summary
Job post source
This job is directly from Turo
Job overview
The Director, US Brand & Integrated Marketing at Turo leads brand strategy and integrated marketing campaigns to build brand awareness and drive profitable growth, playing a key leadership role in shaping the company's market presence.
Responsibilities and impact
The role involves partnering with global brand strategy, leading a marketing team, managing multi-channel campaigns, overseeing media buying, leveraging cultural moments, driving brand equity initiatives, managing budgets, and collaborating with strategic partners to enhance Turo's brand in the US.
Compensation and benefits
The position offers a target base salary range of $185,000-$235,000 annually in San Francisco, plus bonus, equity, employer-paid medical, dental, vision insurance, retirement match, professional development stipend, travel credit, cell phone and internet stipend, paid time off, and in-office perks for hybrid work schedule.
Experience and skills
Candidates need 10+ years in brand management or marketing leadership, a related bachelor's degree, strong storytelling and communication skills, proficiency in Google or Microsoft office tools, with high-growth startup and tech marketplace experience as a plus.
Career development
The role offers high ownership and leadership opportunities in a fast-paced environment with potential to influence Turo's future and grow within a rapidly expanding company.
Work environment and culture
Turo values a collaborative hybrid work environment with in-office presence three days a week, supports diversity and inclusion, and offers a supportive culture with various employee perks and benefits.
Company information
Turo is the world’s largest car sharing marketplace operating in multiple countries, connecting users with local car hosts to provide diverse vehicle options, and is committed to innovation and community.
Team overview
The candidate will join the Guest Marketing team focused on brand salience, awareness, product education, and growth, working cross-functionally with product, research, creative, and other marketing teams.
Job location and travel
The job is based in San Francisco with a hybrid work schedule requiring in-office work on Mondays, Wednesdays, and Fridays.
Unique job features
The role is distinguished by its leadership in integrated marketing across multiple channels, collaboration with high-profile partners like Delta and Uber, and managing multi-million-dollar budgets to drive brand growth.
Company overview
Turo is a peer-to-peer car sharing company that allows private car owners to rent out their vehicles via an online and mobile interface. They generate revenue by taking a percentage of the rental fee charged by car owners. Founded in 2010, Turo has expanded its services across the United States, Canada, and the United Kingdom, and has raised significant venture capital funding to fuel its growth. The company aims to disrupt traditional car rental services by offering a more flexible and personalized experience.
How to land this job
Position your resume to highlight your leadership in brand management and integrated marketing, emphasizing your experience in developing multi-channel campaigns and driving brand strategy aligned with business goals.
Focus on showcasing your ability to leverage data-driven insights and market research to inform marketing communications and enhance brand equity, as well as your collaboration skills working cross-functionally with product, research, and creative teams.
Apply through Turo's corporate careers page and LinkedIn to maximize your application visibility and ensure your resume reaches multiple recruitment channels.
Connect with current Turo marketing leaders or employees in the Guest Marketing division on LinkedIn; use ice breakers like referencing Turo's unique marketplace model or recent campaigns, or asking about their approach to integrated marketing at Turo.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategy,' 'integrated marketing campaigns,' 'multi-channel execution,' 'data-driven insights,' and 'cross-functional collaboration' to pass initial screenings.
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