Job summary
Job post source
This job is directly from J.D. Power
Job overview
The Growth Marketing Strategist at J.D. Power is responsible for expanding the company's data and analytics solutions to new B2B audiences while maintaining brand reputation and compliance.
Responsibilities and impact
The role involves developing and implementing demand generation strategies, exploring new markets, creating buyer personas, overseeing brand compliance for new products, executing marketing campaigns, and monitoring campaign performance against KPIs.
Experience and skills
Candidates should have B2B demand generation marketing experience, knowledge of brand governance, strong communication skills, and be organized and detail-oriented; preferred qualifications include familiarity with marketing automation, CRM software, CMS, and a BA or BS in Marketing.
Work environment and culture
J.D. Power promotes a leader-led, remote-first, flexible work environment that rewards performance and values time off, emphasizing diversity and inclusion.
Company information
J.D. Power is a global data and insights company that combines industry-leading data with technology to solve client challenges, emphasizing values of truth, change, and teamwork.
Job location and travel
This position is remote within the US.
Application process
Applicants should apply directly to J.D. Power; unsolicited agency resumes are not accepted, and accommodations are available upon request via email.
Unique job features
The role uniquely combines strategic marketing with brand governance and offers the opportunity to work remotely in a flexible, performance-driven culture.
Company overview
J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. The company specializes in providing detailed market research and customer satisfaction surveys across various industries, including automotive, financial services, healthcare, and telecommunications. Founded in 1968 by James David Power III, J.D. Power has built a reputation for its independent and unbiased evaluations, which help businesses improve their products and services. The company generates revenue through subscription-based research services, consulting, and licensing its awards and data.
How to land this job
Position your resume to highlight your experience in B2B demand generation marketing, emphasizing your ability to develop and execute strategic campaigns that drive revenue and expand into new markets.
Focus on showcasing your skills in brand governance and compliance, detailing how you have maintained brand standards and protected brand reputation in previous roles.
Apply through multiple channels including J.D. Power's corporate careers page and LinkedIn to maximize your visibility and chances of landing the role.
Connect with current employees in J.D. Power's Global Business Intelligence or Marketing Automation divisions on LinkedIn; use ice breakers like commenting on recent company achievements or asking about their experience with demand generation strategies.
Optimize your resume for ATS by incorporating keywords such as 'demand generation,' 'brand governance,' 'B2B marketing,' 'buyer personas,' and 'marketing automation' directly from the job description to ensure it passes initial screenings.
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