Job summary
Job post source
This job is directly from Allegheny County
Job overview
The Marketing Coordinator at Allegheny County supports the marketing team by coordinating campaigns, conducting research, executing plans, and developing content to raise public awareness of county services and events.
Responsibilities and impact
The role involves creating marketing content, managing administrative tasks like contracts and invoices, collaborating with departments on marketing plans, analyzing marketing performance using analytics tools, monitoring trends, leading projects, and performing related duties.
Compensation and benefits
The salary ranges from $45,000 to $50,000 per year. Benefits include health insurance, retirement plans, and other standard county employee perks, with veterans' preference and residency requirements noted.
Experience and skills
Candidates must have a bachelor's degree in Business, Marketing, Communications, Public Relations, or related fields, or equivalent experience. Skills required include project management, marketing, advertising, public relations, proficiency in Microsoft Office, social media platforms, and marketing analytics software.
Work environment and culture
Allegheny County promotes a professional work environment with emphasis on reliability, flexibility, effective communication, and positive interdepartmental relationships, requiring occasional evening and weekend work.
Company information
Allegheny County's Office of Marketing & Special Events focuses on promoting county services and producing cultural and special events to enhance community quality of life.
Team overview
The Marketing Coordinator works under the Marketing Manager and collaborates with various county departments and external organizations to implement marketing initiatives.
Job location and travel
The position requires travel within Allegheny County, with a residency requirement within one year of employment.
Application process
Applications are submitted online with a required resume; candidates must pass background checks including tax status verification and provide Act 33/34 clearances before appointment.
Unique job features
The role offers involvement in diverse marketing projects for public sector events and services, utilizing analytics tools and requiring coordination across multiple departments.
Company overview
Allegheny County, located in Pennsylvania, is a significant administrative region known for its diverse economic landscape and vibrant communities. The county government oversees various public services, including transportation, health, and public safety, generating revenue primarily through property taxes, service fees, and state and federal funding. Historically, the county played a crucial role in America's industrial era, particularly in steel production, and has since transitioned to a more diversified economy encompassing healthcare, education, and technology sectors. Understanding the county's commitment to public service and community development is essential for prospective job applicants.
How to land this job
Position your resume to highlight your Bachelor’s degree in Business, Marketing, Communications, Public Relations, or a related field, emphasizing any relevant coursework or projects that align with marketing coordination.
Focus on showcasing your skills in project management, marketing analytics tools like Google Analytics and Hootsuite, and proficiency with Microsoft Office and social media platforms such as Facebook, X, LinkedIn, and Instagram.
Apply through multiple channels including Allegheny County’s official job portal and LinkedIn to maximize your application’s visibility and ensure you meet all submission requirements, including the mandatory resume upload.
Connect with current employees in the Office of Marketing & Special Events division on LinkedIn, using ice breakers like commenting on recent county events they promoted or asking about the impact of their marketing campaigns on community engagement.
Optimize your resume for ATS by incorporating keywords from the job description such as 'project management,' 'marketing analytics,' 'social media content,' and 'market research' to improve your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate and tailor your applications, identify relevant job posting sites, and find LinkedIn connections in the department, allowing you to focus your energy on interview preparation and networking.
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