Job summary
Job post source
This job is directly from dna Communications, part of the Weber Shandwick Collective.
Job overview
The Account Director, Earned Media Strategy role at dna Communications leads media relations within the Health Practice, managing client and team relationships to drive integrated earned media campaigns and contribute to the practice's long-term success.
Responsibilities and impact
The role involves managing client accounts, developing media strategies and story angles, overseeing media materials and pitches, collaborating with creative teams, mentoring junior staff, and supporting business development and agency initiatives.
Compensation and benefits
The salary range is $115,000 to $135,000, with benefits including medical, dental, vision, 401k with employer match, tuition reimbursement, flexible holidays, short-term disability, paid family leave, and family building benefits.
Experience and skills
Candidates need at least 7 years of healthcare public relations experience with media focus and a BA or BS in Communications or related field.
Career development
The position offers professional learning through office initiatives, seminars, and meetings, with opportunities to grow within the health media team and contribute to business development.
Work environment and culture
The company values health and wellbeing, offering benefits that support work-life balance and inclusivity, and promotes collaboration and proactive client service.
Company information
dna Communications is part of the Weber Shandwick Collective, a recognized leader in communications and public relations with a focus on integrated media strategies.
Team overview
The candidate will join the New York health media team, managing mid to junior team members and collaborating with strategists and creative professionals.
Job location and travel
The job is based in New York, within an office environment that supports collaboration and professional development.
Application process
Applicants should submit their applications through the company's career website; accommodations are available for applicants needing assistance.
Unique job features
This role uniquely combines healthcare media expertise with integrated media strategy and business development within a leading communications collective.
Company overview
dna Communications is a global healthcare communications agency specializing in delivering strategic, creative, and integrated communication solutions for pharmaceutical, biotech, and medical device companies. They make money by offering services such as brand strategy, medical education, digital marketing, and public relations to help clients effectively communicate with healthcare professionals, patients, and other stakeholders. Founded in 2001, dna Communications has grown to become a key player in the healthcare communications industry, known for its innovative approach and commitment to improving health outcomes through effective communication.
How to land this job
Position your resume to highlight your extensive experience in healthcare public relations and earned media strategy, emphasizing your ability to manage client relationships and lead media campaigns within the health sector at dna Communications.
Focus on showcasing your skills in integrated media relations, client counseling, team leadership, and strategic program planning, particularly your track record with consumer health campaigns and media partnerships.
Apply through multiple platforms including dna Communications' corporate careers page, LinkedIn, and other job boards that feature this role to maximize your exposure and application reach.
Connect on LinkedIn with current employees in the Health Practice or Media Relations team at dna Communications; initiate conversations by referencing recent health campaigns they’ve led or asking about the evolving media landscape in healthcare to break the ice.
Optimize your resume for ATS by incorporating key terms from the job description such as 'earned media,' 'healthcare public relations,' 'media relations strategy,' 'client counseling,' and 'integrated media campaigns' to ensure it passes automated screenings effectively.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn connections, allowing you to focus your energy on preparing for interviews and networking.
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