Job summary
Job post source
This job is directly from Aonic
Job overview
The Digital Marketing Specialist at Aonic leads paid media campaigns to drive growth for innovative functional nutrition products, impacting brand awareness and sales.
Responsibilities and impact
The role involves strategizing and executing paid media campaigns across multiple platforms, optimizing performance using AI tools, analyzing metrics, managing budgets, and collaborating with marketing and sales teams to align digital and retail efforts.
Compensation and benefits
The position offers a competitive cash salary range of $95,000 to $120,000, equity compensation, comprehensive medical and vision insurance, 401k matching, and unlimited PTO plus federal holidays.
Experience and skills
Candidates need 3+ years managing paid ad campaigns in CPG or DTC sectors, strong platform knowledge including Google Ads and Meta, certifications, AI tool experience, omnichannel marketing understanding, and strong analytical and creative skills.
Career development
The role offers growth opportunities as the company scales, with increasing responsibilities and the chance to drive D2C growth initiatives.
Work environment and culture
Aonic fosters an entrepreneurial, collaborative, and passionate work environment with onsite team interaction and a focus on creativity and innovation.
Company information
Aonic develops advanced functional nutrition products including hydration, protein drinks, and supplements, aiming to make healthy living accessible and enjoyable for millions.
Team overview
The candidate will join a highly driven, entrepreneurial early team focused on innovation and growth in the functional nutrition space.
Job location and travel
The job is based in San Francisco with an option for remote work or full onsite presence.
Unique job features
This role uniquely integrates AI-driven tools for campaign optimization and offers ownership of the growth P&L with direct impact on company valuation.
Company overview
Aonic is a technology company specializing in providing advanced solutions for the gaming and interactive entertainment industries, focusing on game development, publishing, and related services. The company generates revenue through a combination of game sales, publishing partnerships, and offering support services such as quality assurance and localization to other developers. Aonic has expanded its portfolio by acquiring and investing in several studios, aiming to build a diverse ecosystem of creative talent and innovative projects. Notably, Aonic’s strategy involves fostering collaboration among its subsidiaries to drive growth and deliver high-quality entertainment experiences. Candidates should be aware of Aonic’s emphasis on creativity, cross-team synergy, and its ambition to become a leading force in the global gaming sector.
How to land this job
Tailor your resume to highlight your expertise in managing full-funnel paid media campaigns across platforms like Google Ads, Meta, TikTok, Amazon DSP, and retail media networks, emphasizing your experience in the CPG or DTC sector.
Showcase your skills in using AI-driven tools for campaign optimization, creative generation, and data analysis, as these are key to Aonic's marketing approach.
Apply through multiple channels including Aonic's corporate website and LinkedIn to maximize your chances of being noticed for the Digital Marketing Specialist role.
Connect with marketing team members or the Head of Marketing at Aonic on LinkedIn; start conversations by commenting on recent product launches like Aonic Revive or asking about how they integrate digital campaigns with retail initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid media strategies,' 'Google Ads,' 'Meta Ads Manager,' 'AI-driven tools,' 'CPG marketing,' and 'campaign optimization' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find LinkedIn connections to network with, freeing you to focus on interview preparation and skill enhancement.
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