Job summary
Job post source
This job is directly from AT&T
Job overview
The Director Digital Customer Engagement at AT&T leads the strategy and execution of the digital customer journey focusing on the homepage and site calendar across multiple platforms to enhance customer engagement.
Responsibilities and impact
The role involves developing digital experience strategies, overseeing homepage design and functionality, managing cross-functional partnerships, building the homepage calendar, conducting usability testing, analyzing KPIs, integrating marketing campaigns, and advocating for a customer-centric digital experience.
Compensation and benefits
The position offers a salary range of $174,100 to $261,100, comprehensive medical, dental, and vision coverage, 401(k) plan, tuition reimbursement, paid time off including parental and caregiver leave, adoption reimbursement, disability benefits, life insurance, supplemental benefits, employee assistance programs, wellness programs, and employee discounts on AT&T services.
Experience and skills
Candidates should have a bachelor's degree (master's preferred), 10+ years in digital strategy, UX/UI design, and digital marketing, strong leadership skills, proficiency in CMS, analytics, and design software, with preferred skills in data analytics, Adobe or Google Analytics, front-end technologies, and strong communication abilities.
Work environment and culture
AT&T promotes a collaborative, data-driven, and customer-centric culture with a focus on strategic vision and cross-functional teamwork in a complex organizational environment.
Company information
AT&T is a major telecommunications company providing a broad range of services and products, committed to equal employment opportunity and employee support.
Job location and travel
The job is based in Dallas, Texas, requiring a minimum of 5 days per week office presence with a standard 40-hour workweek.
Unique job features
This role uniquely combines strategic digital leadership with hands-on management of homepage content and calendar across desktop, mobile web, and app platforms, emphasizing cross-functional collaboration and data-driven decision-making.
Company overview
AT&T is a leading telecommunications company that provides mobile and fixed telephone services, broadband, and digital television. They generate revenue primarily through subscription fees for their wireless and wireline services, as well as through advertising and content distribution. Founded in 1885 as the American Telephone and Telegraph Company, AT&T has a rich history of innovation, including the development of the transistor and the launch of the first communications satellite. The company has also undergone significant mergers and acquisitions, such as the purchase of Time Warner in 2018, to expand its media and entertainment offerings.
How to land this job
Tailor your resume to highlight your strategic leadership in digital customer engagement, focusing on your experience with digital strategy, UX/UI design, and managing multi-platform digital experiences, especially homepage and site calendar optimization.
Emphasize your ability to lead cross-functional teams and navigate complex organizational structures, showcasing examples of collaboration and aligning digital initiatives with broader business goals.
Apply through multiple channels including AT&T’s corporate career site and LinkedIn to maximize your visibility and chances of being noticed for the Director Digital Customer Engagement role.
Connect with current AT&T employees in the digital marketing or customer experience divisions on LinkedIn; use ice breakers like commenting on recent AT&T digital campaigns or asking about how the team integrates digital marketing with user experience strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital engagement strategy,' 'UX/UI design,' 'cross-functional leadership,' 'digital marketing integration,' and 'data-driven decision making' to ensure it passes automated screenings.
Jennie Johnson’s Power Apply feature can automate applying through multiple channels, tailor your resume with the right keywords, and identify relevant AT&T contacts to connect with, allowing you to focus your time on preparing for interviews and networking.
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