Job summary
Job post source
This job is directly from BSE Global
Job overview
The Director of Market Research & Insights at BSE Global leads market research strategy and execution to provide audience insights that inform marketing, sales, and brand decisions across BSE properties.
Responsibilities and impact
The role involves designing and executing market research initiatives like segmentation studies and surveys, advising collaborators with research findings, developing actionable insights, managing research methodologies, overseeing survey research, leading brand health tracking, partnering cross-functionally, managing vendor relationships, building dashboards, and exploring AI tools for enhanced insights.
Compensation and benefits
The salary range is $120,000 to $140,000 with a primarily office-based work environment; specific benefits are not detailed but the company is an Equal Employment Opportunity employer.
Experience and skills
Requires 8+ years in consumer insights or audience research, preferably in sports or entertainment, with expertise in segmentation, qualitative and quantitative research methods, vendor management, and proficiency in PowerPoint, Excel, and Google Suite; Tableau or BI tool experience is a plus, and a bachelor's degree in a related field is required.
Work environment and culture
BSE Global emphasizes inclusion, belonging, and community in its workplace, fostering a culture that values diversity and collaboration.
Company information
BSE Global is a sports and entertainment business focused on music, sports, and culture through its teams and venue, aiming to grow its fan base and community engagement.
Job location and travel
The job is primarily office-based with rare travel under 5%, possibly requiring air travel and overnight stays.
Unique job features
The role uniquely integrates emerging AI tools to enhance market research capabilities and accelerate insight generation, distinguishing it from similar positions.
Company overview
BSE Global is a leading sports and entertainment company that manages and operates venues, including the Barclays Center in Brooklyn, New York. They generate revenue through ticket sales, event hosting, sponsorships, and media rights. Established in 2012, BSE Global has played a pivotal role in revitalizing the Brooklyn area and is known for its innovative approach to fan engagement and community involvement. The company also oversees the Brooklyn Nets NBA team and the New York Liberty WNBA team, enhancing its portfolio in the sports industry.
How to land this job
Tailor your resume to emphasize leadership in market research strategy, including segmentation studies, focus groups, and survey design, highlighting your ability to drive actionable insights that influence cross-functional teams like marketing, sales, and brand management at BSE Global.
Showcase your experience managing end-to-end research projects and vendor relationships, as well as your proficiency with both qualitative and quantitative research methodologies, reflecting the job’s emphasis on blending these approaches for brand health tracking and audience insights.
Apply through multiple channels such as BSE Global’s official corporate careers page and LinkedIn to maximize your application’s visibility and ensure you don’t miss any opportunity to be considered.
Connect with current employees in the Data Analytics & Insights division or related market research teams at BSE Global on LinkedIn; open conversations by referencing recent BSE Global marketing campaigns, expressing genuine curiosity about their fan engagement strategies, or asking about how the team incorporates AI tools in research.
Optimize your resume for ATS by incorporating keywords from the job description like 'market research strategy,' 'fan segmentation,' 'qualitative and quantitative research,' 'survey design,' 'data-driven insights,' and 'vendor management' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailoring your resume with relevant keywords, identify multiple application portals, and find LinkedIn connections to network with, allowing you to focus your time on preparing for interviews and strategic networking.
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