Job summary
Job post source
This job is directly from TikTok
Job overview
The Manager, Global Marketing Solutions - Performance at TikTok leads strategic marketing initiatives to promote TikTok's B2B ad solutions globally, enhancing the company's position as a key marketing partner.
Responsibilities and impact
The role involves collaborating with regional and global teams to develop and execute marketing plans, creating impactful sales collateral, translating research into key messages, defining TikTok's role in business verticals, and designing targeted campaigns with measurable KPIs.
Compensation and benefits
The position offers a base salary range of $96,000 to $180,000 annually, with potential bonuses and restricted stock units. Benefits include day-one medical, dental, vision insurance, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and personal time off.
Experience and skills
Candidates should have at least 5 years in integrated marketing, media, or digital strategy, preferably in ad tech or related fields, with strong writing, storytelling, project management skills, and familiarity with advertising verticals. Preferred qualifications include experience in tech startups, media planning, digital marketplaces, and a passion for marketing and social media.
Work environment and culture
TikTok fosters a diverse, inclusive, and innovative culture focused on creativity, resilience, and continuous learning with an 'Always Day 1' mindset.
Company information
TikTok is a leading short-form mobile video platform with global headquarters in Los Angeles and Singapore, known for inspiring creativity and joy worldwide.
Job location and travel
The role is based in multiple global offices including Los Angeles, New York City, London, and others, with no specific travel or remote work details provided.
Unique job features
The job stands out by offering the opportunity to work on cutting-edge ad tech marketing strategies at a rapidly growing global tech company with a strong emphasis on creativity and innovation.
Company overview
TikTok is a social media platform owned by the Chinese company ByteDance, known for its short-form video content that spans various genres including dance, comedy, and education. The platform generates revenue primarily through advertising and in-app purchases, such as virtual coins used to tip content creators. Launched internationally in 2018, TikTok quickly gained popularity, becoming one of the most downloaded apps globally. Candidates should be aware of its rapid growth, controversies regarding data privacy, and its significant influence on digital culture and trends.
How to land this job
Position your resume to highlight your strategic marketing expertise, especially in ad tech and integrated marketing campaigns, aligning with TikTok's Global Marketing Solutions team's needs.
Emphasize your ability to simplify complex ad products into clear B2B messaging, your experience creating data-backed marketing collateral, and your skill in managing cross-functional projects across regions.
Apply through multiple platforms including TikTok's official careers page, LinkedIn, and reputable job boards to maximize your application visibility.
Connect with current TikTok marketing professionals on LinkedIn, particularly those in Global Marketing Solutions or related teams, using ice breakers like commenting on recent TikTok ad innovations or asking about their experience driving global marketing campaigns.
Optimize your resume for ATS by incorporating keywords from the job description such as 'ad tech,' 'integrated marketing campaigns,' 'B2B solutions,' 'cross-functional collaboration,' and 'data-driven marketing strategies' to pass initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, applying through multiple channels, and identifying key TikTok contacts for networking, saving you valuable time during your job search.
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