Job summary
Job post source
This job is directly from Etsy
Job overview
The Senior Producer, Paid Social Content at Etsy leads creative development of paid social content to enhance brand presence and drive marketing impact globally.
Responsibilities and impact
The role involves leading creative development of paid social content, managing a team of freelancers, coordinating with brand and media teams, optimizing content performance, and staying updated on social media trends.
Compensation and benefits
The salary range is $126,000 to $164,000 with eligibility for equity packages, annual performance bonuses, and competitive benefits supporting employees and their families.
Experience and skills
Requires 8+ years producing digital and social media content with strong paid social advertising knowledge, experience managing freelancers, and familiarity with platforms like Meta, Pinterest, and YouTube; agency experience preferred.
Work environment and culture
Etsy values individuality, diversity, equity, and inclusion, fostering a supportive environment that encourages creativity and collaboration.
Company information
Etsy is a global marketplace connecting entrepreneurs and buyers with unique creative goods, focusing on meaningful impact and innovative commerce solutions.
Team overview
The candidate will report to the Director of Paid Social Content and work closely with Paid Social, Brand Strategy, and in-house video teams, managing a growing team of creative freelancers.
Job location and travel
This position requires presence in Etsy's Brooklyn office once or twice a week, with preference for candidates within commutable distance.
Application process
Applicants should submit a resume and may include a cover letter; Etsy encourages diverse candidates and offers accommodations during the application process.
Unique job features
The role blends creative strategy with data-driven content optimization across multiple global platforms, offering a unique opportunity to influence full-funnel marketing through innovative paid social content.
Company overview
Etsy is an e-commerce platform specializing in handmade, vintage items, and craft supplies, connecting millions of creative entrepreneurs with buyers globally. Founded in 2005, Etsy generates revenue through listing fees, transaction fees, and various seller services such as advertising and payment processing. The company has a strong community ethos and focuses on sustainability, having become a Certified B Corporation in 2012. Notably, Etsy's IPO in 2015 marked a significant milestone, highlighting its growth and commitment to supporting small businesses.
How to land this job
Tailor your resume to emphasize your 8+ years of experience producing digital and paid social content, highlighting your expertise in creative development across platforms like Meta, Pinterest, and YouTube.
Focus on showcasing your skills in managing creative teams and freelancers, your ability to blend storytelling with performance marketing, and your proficiency in platform-specific best practices and paid social advertising.
Apply through Etsy's corporate career site and LinkedIn to maximize your chances of being noticed for the Senior Producer, Paid Social Content role.
Connect with current Etsy employees in the Paid Social Content or Brand Strategy teams on LinkedIn; start conversations by complimenting recent campaigns Etsy has launched or asking how they approach creative testing and iteration for paid social content.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid social content,' 'creative development,' 'platform-specific best practices,' 'performance marketing,' and 'creative testing methodologies' to ensure your resume passes initial screenings.
Consider using Jennie Johnson's Power Apply feature to automate applying through multiple channels, tailor your resume with relevant keywords, and identify LinkedIn contacts for networking, allowing you to focus more on preparing for interviews and creative portfolio development.
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