Converse

Brand Creative Senior Principal Design, Basketball and Catalyst

BOSTON, MAPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Converse

  • Job overview

    The Brand Creative Senior Principal Designer leads creative development for Converse's Basketball and Catalyst categories, driving impactful seasonal integrated marketing to enhance brand presence globally.

  • Responsibilities and impact

    The role involves leading creative conception and execution across multiple platforms, managing agency relationships, developing seasonal briefs and assets, collaborating cross-functionally, and mentoring creative teams to deliver innovative brand storytelling.

  • Experience and skills

    Requires 10+ years of creative experience in art direction/design, strong skills in typography, graphic design, photography direction, and digital storytelling, with a passion for sport and fashion; bachelor's degree or equivalent experience is needed.

  • Career development

    Opportunities include leadership and mentorship roles within a global brand creative team, exposure to cross-geographical collaboration, and involvement in innovative digital and traditional marketing projects.

  • Work environment and culture

    Converse values diversity, equality, and a culture of proactivity and respect, embracing Nike's cultural maxims and fostering a collaborative and growth-oriented environment.

  • Company information

    Converse is a global brand known for its authentic street-style and sports lifestyle products, operating under Nike's culture and standards.

  • Team overview

    The candidate will join the Global Brand Creative team, working closely with brand management, marketing, and operations teams across multiple regions including North America, Western Europe, China, and Global Partner Markets.

  • Unique job features

    The role is distinguished by its focus on innovative visual and digital storytelling, leadership in creative direction across multiple global markets, and integration of new technologies and trends in sport and fashion design.

Company overview

Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it gained prominence with the release of the Chuck Taylor All-Star basketball shoe in 1917, which remains iconic. Converse generates revenue through direct-to-consumer sales, wholesale distribution, and licensing agreements. Acquired by Nike, Inc. in 2003, Converse continues to innovate while maintaining its classic appeal, blending heritage with modern trends to attract a diverse customer base.

How to land this job

  • Position your resume to highlight your leadership in multidisciplinary creative design, emphasizing expertise in art direction, graphic design, typography, and spatial design aligned with sports and fashion, especially basketball and street-style culture.

  • Focus on showcasing your experience managing complex creative projects, collaborating cross-functionally with marketing, brand management, and creative teams globally, and your ability to mentor and lead creative teams.

  • Apply through multiple channels including Converse's corporate careers site, LinkedIn, and relevant creative job boards to maximize your application visibility and reach.

  • Connect with Converse's Global Brand Creative team members and sports marketing professionals on LinkedIn; use ice breakers such as commenting on recent Converse basketball campaigns or asking about their approach to integrating street-style trends into global brand storytelling.

  • Optimize your resume for ATS by incorporating keywords and phrases from the job description such as 'seasonal integrated marketing creative,' 'art direction,' 'brand storytelling,' 'cross-functional collaboration,' 'creative leadership,' and 'digital platforms.'

  • Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms, identify and engage relevant Converse contacts on LinkedIn, and ensure your resume is ATS-optimized, allowing you to focus on strategic networking and interview preparation.

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