Job summary
Job post source
This job is directly from hims & hers
Job overview
The Manager, Marketing Analytics at hims & hers leads the marketing analytics team to drive data-driven insights and strategy, impacting marketing effectiveness and business growth.
Responsibilities and impact
The role involves owning measurement tools, creating dashboards, building targeting models, conducting incrementality testing, performing deep customer analysis, managing a team, and collaborating with cross-functional teams to improve marketing ROI.
Compensation and benefits
The position offers competitive salary and equity, unlimited PTO, comprehensive health benefits including medical, dental, vision, parental leave, employee stock purchase program, 401k with employer match, and team retreats.
Experience and skills
Candidates need 8+ years in analytics focusing on attribution modeling, 5+ years in marketing analytics, 3+ years managing analytics teams, expert SQL skills, experience with BigQuery, ETL tools like dbt and Airflow, Python or R, data visualization tools, and A/B testing frameworks.
Career development
The role offers leadership experience managing a team and opportunities to stay updated on industry trends and improve analytics methodologies, supporting professional growth.
Work environment and culture
The company values diversity, ethics, wellness, belonging, and offers a flexible, talent-first remote work approach with a supportive environment.
Company information
Hims & Hers is a leading health and wellness platform publicly traded on NYSE, focused on affordable, accessible, personalized healthcare from diagnosis to treatment.
Team overview
The Marketing Analytics team is part of the Finance and Data Science organization, working closely with Marketing, Engineering, and cross-functional teams, led by a Director of Marketing Analytics.
Job location and travel
The job supports a flexible/remote work approach with no specific location constraints mentioned.
Application process
Applicants are encouraged to apply regardless of background, with accommodations available for disabilities; specific application instructions and privacy statements are provided on the company website.
Unique job features
The role is distinguished by its focus on advanced attribution modeling techniques, incrementality testing, and integration with data science for personalized marketing strategies.
Company overview
Hims & Hers is a telehealth company that provides a range of health and wellness products and services, primarily through an online platform. They make money by offering subscription-based services and selling over-the-counter and prescription medications directly to consumers. Founded in 2017, the company initially focused on men's health but has since expanded to include women's health, mental health, and primary care. Hims & Hers went public in January 2021 through a merger with Oaktree Acquisition Corp, reflecting its rapid growth and increasing market presence.
How to land this job
Tailor your resume to highlight expertise in marketing analytics, particularly your experience with attribution modeling methods like MTA, MMM, and incrementality testing, as these are central to the role at hims & hers.
Emphasize your proficiency in SQL, Python or R, and ETL tools such as dbt and Airflow, along with your ability to create and maintain dashboards using Tableau or Looker to demonstrate your technical capabilities.
Apply through multiple platforms including the hims & hers corporate careers page and LinkedIn to maximize your application visibility and chances of being noticed.
Connect with professionals on LinkedIn who work in the Marketing Analytics or Data Science teams at hims & hers; start conversations by referencing recent company initiatives on personalized healthcare or asking about their experience with cross-functional collaboration between Marketing and Data Science.
Optimize your resume for ATS by incorporating keywords from the job description such as 'incrementality testing,' 'customer LTV analysis,' 'A/B testing frameworks,' and 'data integrity,' ensuring your resume passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to efficiently customize your applications, identify multiple job portals for submission, and find relevant LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and strategic follow-ups.
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