Job summary
Job post source
This job is directly from Prosana
Job overview
The Head of Retention at Prosana leads retention marketing strategies to maximize customer lifetime value and drive growth for a fast-growing beauty brand.
Responsibilities and impact
The role involves developing and optimizing email, SMS, WhatsApp, and subscription strategies, managing campaigns, conducting cohort analysis, launching retention initiatives, and overseeing subscription churn to enhance engagement and revenue.
Compensation and benefits
This full-time contractor role offers flexible remote work hours, performance-based bonuses tied to LTV growth and email revenue, and access to training resources.
Experience and skills
Candidates should have 3-5 years in retention marketing, proficiency in Klaviyo, strong copywriting skills, data-driven optimization experience, and a results-oriented mindset; beauty industry experience is a plus.
Career development
The role offers ownership of the retention department, opportunities to shape long-term growth strategies, and access to ongoing training in retention marketing.
Work environment and culture
Prosana values initiative, creativity, collaboration, and offers a flexible, remote work environment supporting global teamwork and work-life balance.
Company information
Prosana is a fast-growing beauty brand focused on the anti-aging industry, emphasizing innovation and customer retention.
Job location and travel
This is a remote position with flexible hours allowing global collaboration.
Unique job features
The role includes full ownership of retention strategies, use of advanced tools like Klaviyo, and involvement in integrated multi-channel campaigns including direct mail.
Company overview
Prosana is a company based in Sheridan, Wyoming, specializing in social media marketing. They offer positions such as Paid Social Specialist and Senior Paid Social Specialist, indicating a focus on digital advertising and social media strategy. Prosana generates revenue by providing social media marketing services to businesses, helping them enhance their online presence and reach. The company's emphasis on roles related to social media suggests a strong expertise in leveraging digital platforms for marketing purposes.
How to land this job
Tailor your resume to emphasize your expertise in retention marketing, specifically your experience with Klaviyo email flows, SMS, WhatsApp campaigns, and subscription management as these are core to the Head of Retention role at Prosana.
Highlight your skills in data-driven optimization, including A/B testing, cohort analysis, and performance measurement, which are critical for maximizing customer lifetime value and reducing churn.
Apply through multiple channels such as Prosana's official corporate website and LinkedIn to maximize your application visibility and ensure you don't miss any opportunities.
Connect with current employees in Prosana's retention or marketing division on LinkedIn to gain insights about the role and company culture. Use ice breakers like complimenting a recent campaign they led or asking about their experience managing retention strategies in a fast-growing beauty brand.
Optimize your resume for ATS by incorporating keywords from the job description such as 'retention marketing,' 'Klaviyo,' 'A/B testing,' 'cohort analysis,' 'subscription growth,' and 'LTV optimization' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate your job search process, from tailoring your resume and applying through multiple sites to identifying and reaching out to relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and strategy development.
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