Job summary
Job post source
This job is directly from DuraEdge Products, Inc.
Job overview
The Marketing Coordinator at DuraEdge Products will assist in developing and executing marketing strategies to drive growth and enhance brand awareness, leveraging the company's partnership with Minor League Baseball.
Responsibilities and impact
The role involves working with the Director of Marketing on campaigns, managing marketing leads, setting up email campaigns, analyzing performance metrics, creating marketing content, and overseeing promotional events.
Experience and skills
Candidates should have a BS degree in Marketing or related field, 2+ years of B2B marketing experience, familiarity with CRM and marketing automation systems, and skills in HTML email campaigns and Adobe creative platforms are preferred.
Company information
DuraEdge Products is an industry leader in engineered soil for baseball and softball infields, recognized as the Official Infield Playing Surface of Minor League Baseball, focusing on safety and playability.
Company overview
DuraEdge Products, Inc. specializes in the design, production, and supply of engineered soil products for athletic fields, particularly baseball and softball fields. The company generates revenue by offering customized soil solutions, including infield mixes, conditioners, and maintenance products, tailored to enhance field performance and durability. Founded in 2001, DuraEdge has grown to become a trusted name in the sports turf industry, leveraging its expertise in soil science and engineering to meet the specific needs of sports facilities. Their commitment to quality and innovation has established them as a leader in creating safer, more playable surfaces.
How to land this job
Tailor your resume to emphasize your experience in B2B marketing, highlighting your proficiency with CRM systems like Salesforce and marketing automation tools, as these are key requirements for the Marketing Coordinator role at DuraEdge Products, Inc.
Showcase your skills in developing and deploying HTML email campaigns, as well as your ability to analyze campaign performance metrics, which will resonate with the responsibilities outlined in the job description.
Apply through various channels, including DuraEdge Products' corporate website and LinkedIn, to maximize your chances of being noticed for this position.
Connect with individuals in the marketing division at DuraEdge Products, Inc. on LinkedIn to express your interest in the role; potential ice breakers could include discussing their recent marketing initiatives or asking about their experience working with the MiLB partnership.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'lead generation,' 'email campaigns,' and 'market research,' to ensure your application passes initial screenings.
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