Job summary
Job post source
This job is directly from CrucialPoint
Job overview
The Retention Marketing Manager at CrucialPoint leads email marketing strategies to enhance customer engagement, conversion, and retention for ecommerce clients, driving business growth.
Responsibilities and impact
The role involves developing and executing email marketing strategies, optimizing automated flows, collaborating with clients and internal teams, managing technical aspects of email platforms, analyzing performance data, ensuring quality assurance, and staying updated on industry trends.
Compensation and benefits
The job offers a competitive hourly rate or salary, flexible scheduling, and a supportive work environment, though specific salary and benefits details are not provided.
Experience and skills
Candidates need at least three years of B2C ecommerce retention marketing experience, proficiency with marketing automation platforms, knowledge of HTML/CSS, CRM and analytics tools, strong analytical and communication skills, and experience with enterprise-level brands is preferred.
Career development
The position offers room for growth and opportunities to work with leading ecommerce brands, fostering professional development in retention marketing strategies.
Work environment and culture
CrucialPoint promotes a collaborative, supportive, and flexible work environment valuing employee contributions and remote work experience.
Company information
CrucialPoint is a full-service retention marketing agency specializing in effective retention programs for ecommerce brands, known for innovative solutions and client success.
Job location and travel
The job supports flexible scheduling and remote work, with no specific geographic location mentioned.
Unique job features
The role is distinguished by working with enterprise ecommerce clients using various advanced marketing automation platforms and a focus on data-driven retention strategies.
Company overview
CrucialPoint is a technology and consulting firm that specializes in providing innovative solutions for defense, intelligence, and national security sectors. The company generates revenue by offering strategic advisory services, technology integration, and program management to government agencies and private sector clients. Founded by industry experts, CrucialPoint has a history of leveraging cutting-edge technologies to address complex challenges in cybersecurity, data analytics, and enterprise architecture. Their commitment to delivering high-impact solutions has established them as a trusted partner in the national security landscape.
How to land this job
Position your resume to showcase your expertise in developing and optimizing email marketing strategies, especially for enterprise-level B2C ecommerce clients, emphasizing your experience with retention marketing programs and marketing automation platforms like Braze, SFMC, Iterable, Klaviyo, or Responsys.
Highlight your technical skills including proficiency in HTML/CSS, email design customization, CRM, CDPs, ecommerce platforms such as Shopify, and data analytics tools like Google Analytics to demonstrate your ability to manage and optimize complex email marketing infrastructures.
Apply through multiple channels including CrucialPoint's corporate careers page, LinkedIn job postings, and relevant ecommerce marketing job boards to maximize your chances of getting noticed by recruiters.
Connect with current CrucialPoint employees in the retention marketing or client success teams on LinkedIn; start conversations with ice breakers like commenting on recent campaigns they've managed, asking about their favorite retention strategies, or expressing admiration for CrucialPoint’s innovative approach to ecommerce retention.
Optimize your resume for ATS by incorporating key phrases and terms from the job description such as 'retention marketing,' 'email marketing automation,' 'client collaboration,' 'data-driven recommendations,' and specific platform names to ensure your resume passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailoring your resume, identify the best application channels, and find LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your personal pitch.
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