Job summary
Job overview
The Web & Performance Manager at Forge is responsible for owning and scaling the company's website to enhance its digital presence and support private market participants.
Responsibilities and impact
The role involves managing SEO and GEO strategies, monitoring web performance, optimizing conversion rates through A/B testing, personalizing web experiences, managing CMS operations, collaborating with cross-functional teams, and communicating web performance insights to marketing.
Compensation and benefits
The salary range for Denver residents is $130,000 to $145,000 plus annual bonus, with final offers varying by location, experience, and other factors. Benefits include equal opportunity employment and a commitment to diversity.
Experience and skills
Candidates need 5+ years of web experience in fast-growing companies, 4+ years in conversion rate optimization, strong collaboration skills, excellent communication, and preferred experience in UX design, product management, and specific analytics tools.
Work environment and culture
Forge values boldness, humility, and accountability, fostering a culture that supports innovation and diversity in a technology-driven environment.
Company information
Forge is a NYSE-listed technology company focused on private market liquidity solutions, data insights, custody offerings, and a global marketplace for private company stocks.
Job location and travel
The position is based in Denver, CO with options for office or home office work, requiring the ability to sit or stand for long periods.
Unique job features
The role offers a strategic position to lead website growth and optimization for a leading private market technology company, with opportunities to impact user experience and business goals directly.
Company overview
Forge is a financial technology company that specializes in providing private market liquidity solutions. They facilitate the buying and selling of shares in private companies, allowing investors and shareholders to trade equity before a company goes public. Forge generates revenue through transaction fees and other service charges associated with these trades. Founded in 2014, the company has grown significantly, acquiring SharesPost in 2020 to expand its market reach and capabilities. This acquisition has positioned Forge as a leader in the secondary market for private equity.
How to land this job
Position your resume to showcase your expertise in managing and optimizing website performance, emphasizing your experience with SEO, conversion rate optimization, and web analytics tools like Google Analytics and Hotjar, as these are critical for Forge's Web & Performance Manager role.
Highlight your ability to lead cross-functional collaboration with developers, designers, and marketing teams to deliver seamless user experiences and implement data-driven improvements on websites, aligning with Forge’s focus on teamwork and accountability.
Apply through multiple channels including Forge’s official corporate careers page, LinkedIn job postings, and other reputable job boards to maximize your visibility and application reach for this role.
Connect with current Forge employees in the web, marketing, or product divisions on LinkedIn, using ice breakers such as commenting on recent Forge digital initiatives, asking about their experience working on the forgeglobal.com site, or expressing enthusiasm for Forge’s mission to innovate private markets.
Optimize your resume for ATS by incorporating keywords from the job description such as 'SEO strategies,' 'conversion rate optimization,' 'web analytics,' 'A/B testing,' and 'CMS management' to ensure your resume passes initial automated screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submissions across multiple platforms and identify relevant Forge contacts on LinkedIn, freeing you to focus on preparing for interviews and networking more strategically.
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