Job summary
Job post source
This job is directly from CPS Energy
Job overview
The Digital Communications Specialist at CPS Energy manages digital and online communications to enhance brand awareness, customer engagement, and program promotion, impacting internal and external audiences.
Responsibilities and impact
The role involves developing and executing digital marketing strategies, creating and publishing content across digital channels, monitoring and analyzing digital engagement, managing social media presence, coordinating with internal and external stakeholders, and supporting crisis communications.
Experience and skills
Requires strong written and verbal communication skills, proficiency in Microsoft Office and Creative Cloud, experience with social media platforms and digital content creation, and organizational skills; preferred qualifications include utility industry knowledge, graphic design, WCM and CMS experience, and video production skills.
Work environment and culture
The company values collaboration, employee empowerment, safety culture, and community engagement, fostering a flexible and highly collaborative work environment.
Company information
CPS Energy is a large utility company with 3,500 employees committed to community service and growth, offering diverse roles across engineering, operations, and communications.
Application process
Applicants must apply by July 25, 2025, 11:59 pm; specific application instructions are not detailed.
Unique job features
The role includes managing CPS Energy's online brand persona, engaging in crisis communications, and utilizing a variety of digital tools and platforms to innovate customer experience and outreach.
Company overview
CPS Energy is the largest municipally owned electric and natural gas utility in the United States, serving the city of San Antonio, Texas, and surrounding areas. The company generates revenue by providing electricity and natural gas services to residential, commercial, and industrial customers. Established in 1942, CPS Energy has a strong commitment to renewable energy and sustainability, aiming to reduce its carbon footprint through various green initiatives and investments in renewable energy sources like wind and solar power.
How to land this job
Position your resume to highlight your expertise in digital communications, content creation, and social media management, emphasizing your ability to engage diverse audiences across multiple platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Focus on showcasing your skills in developing and executing digital marketing strategies, brand management, and your experience with web content management systems like Adobe Experience Manager or WordPress, along with proficiency in Creative Cloud design tools.
Apply to the Digital Communications Specialist role through multiple channels including CPS Energy's corporate career site and LinkedIn to maximize your visibility and chances of consideration.
Connect with current CPS Energy communications or marketing team members on LinkedIn, using ice breakers like commenting on recent CPS Energy digital campaigns or asking about their experience working on community engagement initiatives to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital communications,' 'social media management,' 'content creation,' 'brand management,' 'Adobe Experience Manager,' and 'Google Analytics' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications across multiple platforms, identify relevant LinkedIn contacts for networking, and optimize your resume for ATS, freeing you to focus on preparing for interviews and enhancing your digital communication skills.
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