Job summary
Job post source
This job is directly from Kira
Job overview
The Product Marketing Lead at Kira is responsible for developing and executing go-to-market strategies to drive user acquisition, engagement, and retention, significantly impacting the company's growth and market presence.
Responsibilities and impact
The role involves owning product marketing strategy, creating compelling narratives, collaborating with cross-functional teams for product launches, conducting research and competitive analysis, developing marketing campaigns, analyzing campaign performance, and representing Kira as a thought leader.
Compensation and benefits
The position offers a competitive salary range of $160,000 to $200,000, equity packages, flexible PTO, paid parental leave, comprehensive medical, dental, and vision insurance, and a company 401(k) plan.
Experience and skills
Candidates should have 5-7 years of product marketing experience, strong communication skills, analytical abilities, adaptability to startup environments, proficiency in Google Workspace and Microsoft Office, and a passion for computer science education and Kira's mission.
Work environment and culture
Kira promotes a culture of inclusion, mutual respect, and values diversity, encouraging employees to bring their authentic selves to work in a fast-paced, early-stage startup environment.
Company information
Kira is a rapidly growing startup focused on AI-powered educational technology, backed by top-tier venture capital, aiming to transform teaching and learning through personalized AI tutoring and curriculum integration.
Unique job features
The role is unique as the first dedicated product marketing hire at Kira, offering the opportunity to shape the marketing function and drive strategic initiatives in a high-growth AI education startup.
Company overview
Kira is a software company specializing in artificial intelligence-powered contract analysis and document review solutions, primarily serving law firms, corporate legal departments, and professional services organizations. The company’s flagship product, Kira, uses machine learning to identify, extract, and analyze key information from contracts and other legal documents, helping clients streamline due diligence, compliance, and contract management processes. Kira generates revenue through subscription-based licensing of its platform, offering scalable solutions for organizations handling large volumes of complex documents. Founded in 2011 in Toronto, Kira gained industry recognition for its accuracy and efficiency, and in 2021, it was acquired by Litera, a global provider of legal technology solutions, further expanding its reach and integration capabilities. Candidates should be aware of Kira’s strong reputation for innovation in legal tech and its ongoing evolution within the Litera product suite.
How to land this job
Tailor your resume to emphasize your experience in product marketing strategy, especially your ability to develop go-to-market plans and drive user acquisition, engagement, and retention aligning with Kira’s mission to transform education through AI.
Highlight your skills in crafting compelling narratives and messaging that resonate with diverse audiences such as students and teachers, showcasing your communication strengths and collaborative work with cross-functional teams.
Apply through multiple platforms including Kira’s corporate careers page and LinkedIn to maximize your application visibility and ensure you meet the company’s hiring channels.
Connect with current product marketing or related team members at Kira on LinkedIn; start conversations by referencing recent Kira product launches or expressing enthusiasm about their mission to revolutionize education with AI.
Optimize your resume for ATS by incorporating keywords from the job description such as 'go-to-market strategy,' 'user acquisition,' 'product launches,' 'marketing campaigns,' and 'cross-functional collaboration' to increase chances of passing initial screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application channels, and discover LinkedIn connections at Kira, freeing you to focus on preparing for interviews and refining your pitch.
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