Job summary
Job post source
This job is directly from Rocket Mortgage
Job overview
The Vice President, Brand and Product Marketing at Rocket Mortgage leads marketing strategy to drive brand awareness, customer acquisition, and revenue growth, overseeing multiple teams to achieve company goals.
Responsibilities and impact
The role involves leading and mentoring marketing teams, developing and executing integrated marketing campaigns, maintaining brand consistency, setting KPIs, collaborating with stakeholders, and driving innovation and strategic marketing initiatives.
Compensation and benefits
The company offers comprehensive benefits and perks supporting employee and family well-being, including health benefits and career growth opportunities, though specific salary details are not provided.
Experience and skills
Candidates need 15 years in marketing with 8 years in leadership, strong team management, communication skills, experience in B2C/B2B/talent marketing, and strategic thinking; preferred qualifications include a master's degree, expertise in digital marketing and analytics, and fintech experience.
Career development
The company promotes professional growth through leadership development, mentorship, and opportunities to work with industry professionals in a dynamic environment.
Work environment and culture
Rocket Mortgage fosters an inclusive workplace valuing diversity, innovation, collaboration, and continuous learning, emphasizing employee well-being and support.
Company information
Rocket Mortgage, founded in 1985 and publicly traded, is a Detroit-based mortgage industry leader focused on innovative home loan solutions and inclusive culture.
Team overview
The candidate will lead multiple marketing teams comprising leaders and individual contributors, fostering collaboration and high performance.
Job location and travel
The job is based in Detroit with no explicit mention of remote work or travel requirements.
Application process
Applicants are encouraged to apply directly and can contact Human Resources for accommodations; the process emphasizes equal opportunity and inclusion.
Unique job features
This role offers the chance to lead complex marketing strategies in a fintech environment, utilizing advanced tools and methodologies, with a focus on innovation and market impact.
Company overview
Rocket Mortgage, a subsidiary of Rocket Companies, revolutionized the mortgage industry by offering a fully digital home loan experience, making it faster and more efficient for customers to secure financing. Founded in 1985 as Quicken Loans, the company rebranded to Rocket Mortgage in 2015 to emphasize its commitment to technology and innovation. They generate revenue primarily through origination fees, interest income, and servicing fees on the loans they originate. Notably, Rocket Mortgage became the largest mortgage lender in the U.S. in 2018, highlighting its significant impact on the industry.
How to land this job
Position your resume to highlight your extensive leadership experience in marketing, emphasizing your ability to lead and develop high-performing teams and drive strategic brand and product marketing initiatives at scale.
Emphasize your expertise in creating and executing comprehensive marketing strategies that align with business growth objectives, including customer acquisition, brand positioning, and integrated marketing campaigns across digital, content, and performance channels.
Apply through multiple platforms such as Rocket Mortgage's corporate career site and LinkedIn to maximize your application visibility and chances of being noticed by recruiters.
Connect with current Rocket Mortgage marketing leaders on LinkedIn, especially those in brand and product marketing divisions; use ice breakers like commenting on recent company marketing campaigns or asking about the impact of emerging marketing technologies at Rocket Mortgage to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategy,' 'customer acquisition,' 'marketing analytics,' 'team leadership,' 'performance marketing,' and 'strategic planning' to ensure your resume passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and discover LinkedIn connections, allowing you to focus your time on networking and preparing for interviews effectively.
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