Job summary
Job post source
This job is directly from Golin
Job overview
The Channel Planning Manager at Golin Dallas leads integrated media planning and execution to support brand promotion and protection, collaborating with senior leaders and cross-functional teams to deliver impactful campaigns.
Responsibilities and impact
The role involves leading paid and organic social campaigns, partnering with strategy and creative teams, collaborating across media workstreams, presenting to clients, optimizing campaigns using analytics, managing budgets and timelines, mentoring junior staff, and contributing to department growth.
Compensation and benefits
The salary range is $55,000 to $95,000, with compensation depending on skills and experience; benefits include flexible time off, enhanced family care, health and wellness benefits, hybrid work flexibility, and a monthly stipend for gym or hobbies through the LifeTime program.
Experience and skills
Candidates should have 4+ years in digital marketing, media planning, or social strategy, with strong knowledge of paid and organic social media, campaign execution, performance analytics, cultural trend integration, and excellent communication skills; influencer activation experience is a plus.
Career development
The company emphasizes upskilling, AI integration, and offers opportunities to grow and lead within a collaborative, award-winning agency environment.
Work environment and culture
Golin promotes a hybrid work model with flexibility, a culture of inclusivity, bravery, and collaboration, and supports employee well-being through its LifeTime benefits program.
Company information
Golin is a global, award-winning PR agency with 1700 employees across 50+ offices, known for innovative, data-driven, earned-first communications and a commitment to AI integration by 2026.
Team overview
The candidate will join the Dallas office team, collaborating with senior leaders in strategy, creative, and analytics on large, fast-moving accounts with exposure to new business opportunities.
Job location and travel
This is a hybrid role based in Dallas, TX, requiring in-person collaboration two to three days per week with flexibility for remote work.
Application process
Applicants should apply through Golin's careers website; interviews and offers come only from authorized Golin representatives, with accommodations available upon request via a specified email.
Unique job features
The role offers the unique opportunity to shape the Channel Planning discipline at Golin Dallas, work on award-winning campaigns, and be part of an agency aiming to be fully AI-integrated by 2026.
Company overview
Golin is a global public relations and communications firm known for its innovative approach to PR and marketing. They specialize in creating data-driven strategies that help brands connect with their audiences through compelling storytelling and integrated campaigns. Founded in 1956 by Al Golin, the company has a rich history of pioneering PR practices and has grown to operate in multiple countries worldwide. Golin generates revenue through a mix of consulting services, media relations, digital marketing, and crisis management, serving a diverse range of industries from consumer goods to technology.
How to land this job
Position your resume to emphasize your leadership in managing integrated paid and organic social media campaigns across platforms like Meta, LinkedIn, TikTok, and YouTube, showcasing your ability to collaborate with strategy and creative teams to build culturally relevant campaigns.
Highlight your experience working with cross-functional teams, managing large multi-workstream accounts, and your proficiency in using analytics tools to monitor and optimize campaign performance while tracking trends and platform updates.
Apply through multiple channels including Golin's corporate careers site and LinkedIn to maximize your application's visibility and ensure you meet the hybrid work location preference in Dallas, TX.
Connect with professionals in Golin's Dallas Channel Planning or Digital Strategy divisions on LinkedIn; ice breakers could include commenting on Golin’s recent awards, mentioning their AI integration goals, or asking about their approach to integrating influencer activations with paid media.
Optimize your resume for ATS by incorporating keywords such as 'channel planning,' 'paid and organic social campaigns,' 'media strategy,' 'analytics,' 'cross-functional collaboration,' and 'digital marketing,' ensuring your resume passes initial screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across platforms, identify and connect with relevant Golin contacts on LinkedIn, and optimize your resume for ATS, freeing up your time to prepare for interviews and deepen industry knowledge.
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