Job summary
Job post source
This job is directly from Netrality Data Centers
Job overview
The Growth Marketing & Content Strategist at Netrality Data Centers leads full-funnel marketing programs to drive qualified pipeline and accelerate sales, impacting the company's growth and brand presence.
Responsibilities and impact
The role involves designing and executing multi-channel marketing campaigns, managing content strategy and SEO, optimizing marketing tech stack and analytics, leading agency partnerships, collaborating internally, and supporting event strategies to generate leads and enhance engagement.
Compensation and benefits
Netrality offers comprehensive benefits including medical, dental, vision insurance, company-paid life and disability insurance, paid parental leave, fertility support, 401k matching, employee discounts, and charitable gift matching.
Experience and skills
Candidates need 7+ years in B2B marketing with integrated campaign experience, a relevant bachelor's degree, success in technical industries, proficiency in Salesforce, Pardot, LinkedIn Campaign Manager, GA4, Google Ads, Adobe tools, WordPress, Monday.com, Canva, strong analytical and communication skills, and experience with Gen-AI tools and agency management.
Career development
The role offers opportunities to establish marketing efficiencies and best practices within a growing, dynamic team, supporting professional growth in a fast-paced environment.
Work environment and culture
Netrality values a close-knit team of high performers, emphasizing ethical conduct, diversity, inclusion, and collaboration across geographically diverse locations in the US.
Company information
Netrality Data Centers is a private-equity backed owner-operator of strategic interconnection data centers with eighteen locations in six metropolitan markets, focusing on high-quality network interconnections and wholesale data center space.
Team overview
The candidate will join a dynamic marketing team within a geographically diverse company, working closely with internal stakeholders and external agencies to drive marketing success.
Job location and travel
Preferred candidates reside in Netrality markets including Philadelphia, Kansas City, Indianapolis, St. Louis, Houston, or Chicago, with a geographically diverse work environment.
Unique job features
The job uniquely integrates Gen-AI tools for content creation and campaign iteration, offers leadership in multi-channel marketing in a technical industry, and involves managing diverse vendor relationships and advanced marketing technologies.
Company overview
Netrality Data Centers is a prominent provider of interconnected data center solutions, focusing on colocation, interconnection, and strategic real estate investments. The company generates revenue by offering secure, reliable, and scalable data center services to businesses, enabling them to enhance connectivity and data management. Founded in 2015, Netrality has expanded its portfolio through strategic acquisitions and partnerships, establishing a strong presence in key U.S. markets. Their facilities are carrier-neutral, allowing clients to connect with multiple network providers, which is crucial for businesses seeking robust and flexible IT infrastructure solutions.
How to land this job
Tailor your resume to highlight your expertise in designing and executing integrated multi-channel marketing campaigns, emphasizing your ability to drive qualified leads and sales pipeline growth relevant to Netrality Data Centers' focus on strategic interconnection properties.
Emphasize your experience with content strategy and SEO development, including your skill in managing content roadmaps, creating diverse multimedia assets, and optimizing for both traditional SEO and emerging AI-driven discovery methods.
Showcase your proficiency with marketing technology stacks such as Salesforce, Pardot, GA4, and campaign tools, along with your ability to analyze data and generate actionable insights to improve campaign ROI.
Apply through multiple platforms including Netrality Data Centers' corporate careers page and LinkedIn, ensuring your application is visible across key recruitment channels.
Connect with marketing, growth, or digital strategy professionals at Netrality on LinkedIn; use ice breakers like commenting on recent company expansions or asking about their approach to AI-enhanced marketing strategies to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'growth marketing,' 'content strategist,' 'SEO,' 'Salesforce,' 'Pardot,' 'multi-channel campaigns,' and 'data-driven marketing' to increase chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal application platforms, and find relevant LinkedIn contacts for networking, allowing you to focus your energy on refining your interview skills and strategy.
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