Job summary
Job post source
This job is directly from BetterUp Inc.
Job overview
The Creative Design Lead at BetterUp Inc. leads the creation of strategic, high-impact visual content that translates complex product narratives into compelling stories, significantly influencing the company's product storytelling and buyer engagement.
Responsibilities and impact
The role involves hands-on creation of diverse design assets, collaborating with PMM and cross-functional teams to craft engaging content for executive audiences, managing multiple projects, and maintaining scalable design systems to support consistent creative production.
Compensation and benefits
The base salary ranges from $166,000 to $287,200 depending on location, with additional benefits including BetterUp coaching, medical/dental/vision insurance, flexible PTO, volunteer days, learning stipends, 401(k), and company-wide breaks.
Experience and skills
Candidates should have 8-10+ years of design experience with proficiency in Figma, Adobe Creative Suite, Keynote, front-end prototyping skills, narrative development for C-suite audiences, project management, and cross-functional collaboration; B2B SaaS or HR tech experience and motion graphics skills are preferred.
Career development
BetterUp offers personal coaching, development plans, and a coached management structure to support career growth and fulfilling work experiences.
Work environment and culture
BetterUp promotes a soulful, inventive, and supportive culture focused on human transformation, with a strong emphasis on personal development and meaningful work.
Company information
BetterUp Inc. is a company focused on human transformation, providing coaching and development solutions, with a mission-driven approach and a commitment to diversity and inclusion.
Team overview
The role involves collaboration with PMM leads, sales, product, events, creative teams, and other creatives such as motion designers and videographers to deliver cohesive content experiences.
Job location and travel
The job offers location-based salary ranges including New York City and other New York state locations, implying remote or office-based options within these areas.
Application process
Applicants are encouraged to apply directly through BetterUp, with privacy protections in place and support available for questions regarding personal information handling.
Unique job features
This position uniquely combines strategic design leadership with hands-on execution across multiple formats including interactive demos, video content, and experiential event installations, supported by advanced prototyping and storytelling tools.
Company overview
Motive Software is a technology company specializing in developing innovative software solutions aimed at improving operational efficiency for businesses across various industries, including logistics, transportation, and construction. The company generates revenue through its software-as-a-service (SaaS) model, offering subscription-based access to its platform, which integrates tools like fleet management, compliance tracking, and data analytics. Founded in 2013 as KeepTruckin, the company rebranded to Motive in 2022 to reflect its broader mission of powering the physical economy. Its solutions leverage AI and IoT technologies to optimize workflows and enhance productivity, making it a leader in its sector.
How to land this job
Position your resume to highlight your 8-10+ years of design leadership with a strong portfolio featuring interactive demos, product videos, and sales collateral that tell compelling stories aligned with business goals.
Emphasize proficiency in Figma, Adobe Creative Suite, Keynote, and front-end prototyping skills (HTML/CSS/JS) to showcase your ability to build high-fidelity, interactive assets that engage executive audiences like CHROs and CPOs.
Apply through multiple platforms including Motive Software's corporate careers page and LinkedIn to maximize your application visibility and reach.
Connect on LinkedIn with creative, product marketing management, and sales leaders at Motive Software; start conversations by complimenting recent company projects, asking about their approach to storytelling for executives, or inquiring about team culture and collaboration.
Optimize your resume for ATS by incorporating keywords such as 'creative direction,' 'interactive demos,' 'executive storytelling,' 'Figma,' 'front-end prototyping,' and 'cross-functional collaboration' to ensure it passes initial automated screenings.
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