Job summary
Job post source
This job is directly from Palm Medical Centers
Job overview
The Marketing Manager at Palm Medical Centers leads and executes strategic marketing initiatives to drive growth and patient engagement across healthcare centers and service lines.
Responsibilities and impact
The role involves developing marketing plans, managing campaigns and agencies, supervising a graphic designer, supporting patient outreach, managing social media and newsletters, overseeing budgets, and maintaining relationships with health plans and brokers.
Experience and skills
Requires a Bachelor's degree in Marketing or related field, 5-7 years of marketing experience preferably in healthcare, strong communication, digital marketing, CRM, and agency management skills; a Master's degree is preferred.
Company information
Palm Medical Centers is a healthcare network focused on expanding its services and patient outreach through strategic marketing efforts.
Team overview
The Marketing Manager supervises an internal Graphic Designer and collaborates with patient outreach teams and external agencies.
Unique job features
The role offers the opportunity to lead marketing strategies specifically tailored to healthcare services with a focus on digital media and community engagement.
Company overview
Palm Medical Centers is a healthcare provider specializing in primary care services for seniors and families across Florida. They generate revenue through patient care services, insurance reimbursements, and partnerships with Medicare and Medicaid. Founded in 2013, the company has grown significantly, expanding its network of medical centers to offer comprehensive healthcare solutions, including wellness programs, chronic disease management, and preventive care. Their commitment to patient-centered care and community health has established them as a trusted name in the Florida healthcare landscape.
How to land this job
Tailor your resume to emphasize your experience in healthcare marketing, digital media management, and strategic campaign execution, as these are core to the Marketing Manager role at Palm Medical Centers.
Highlight your skills in managing marketing plans, coordinating with external agencies, supervising creative teams, and driving patient engagement initiatives to align with the job responsibilities.
Submit applications through multiple platforms, including Palm Medical Centers' official corporate career site and LinkedIn, to maximize your exposure to recruiters.
Connect with current employees or marketing team members at Palm Medical Centers on LinkedIn; start conversations by mentioning recent marketing campaigns they launched or by asking about their approach to patient outreach and community engagement.
Optimize your resume for ATS by incorporating keywords such as 'healthcare marketing,' 'digital media,' 'campaign management,' 'patient engagement,' 'SEO,' and 'budget management' to ensure your resume passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify the best job portals, and find relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and networking.
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