Job summary
Job post source
This job is directly from By Landmark
Job overview
The Chief Marketing Officer (CMO) at By Landmark leads Pie Labs, the in-house creative agency, driving brand strategy and marketing across a diverse hospitality portfolio to enhance brand presence and growth.
Responsibilities and impact
The CMO will oversee PieLab's creative operations, lead brand strategy and campaign execution, manage digital marketing and performance optimization, analyze marketing data, grow membership and community engagement, direct omnichannel marketing, and handle leadership and budget management.
Compensation and benefits
The role offers a competitive salary, health insurance, 401K matching, paid time off, and opportunities for professional growth and development.
Experience and skills
Candidates should have 10+ years in senior marketing roles, experience in hospitality or creative agencies, strong leadership skills, proficiency with analytics tools like Google Analytics and HubSpot, and expertise in campaign development and performance marketing.
Career development
The position provides unlimited opportunities for professional growth, including access to industry events and continuing education, with a chance to lead a talented team and influence company strategy.
Work environment and culture
By Landmark offers a dynamic, collaborative, and forward-thinking work environment within a family-owned hospitality group focused on creativity, culture, and innovation.
Company information
By Landmark is a family-owned hospitality group with 24 venues in the NYC Tri-State area, including hotels, restaurants, event venues, clubs, and music venues, known for immersive experiences.
Team overview
The CMO leads PieLab, an in-house agency team of creatives, strategists, and content producers dedicated to supporting all By Landmark brands.
Job location and travel
The position is based in Plainfield, NJ, within By Landmark's operations.
Unique job features
This role uniquely combines executive leadership with hands-on creative direction in a multi-brand hospitality environment, offering influence over a broad portfolio and direct collaboration with company ownership.
Company overview
By Landmark is a real estate development and property management company specializing in creating and managing high-quality residential, commercial, and mixed-use properties. The company generates revenue through property sales, leasing, and long-term management services, focusing on delivering premium experiences to its clients and tenants. Established with a commitment to innovation and sustainability, By Landmark integrates modern design with environmentally conscious practices in its projects. Candidates should note its reputation for fostering community-centric developments and its emphasis on customer satisfaction and operational excellence.
How to land this job
Tailor your resume to highlight extensive leadership experience in marketing within hospitality or lifestyle sectors, emphasizing your ability to scale internal teams and manage multi-brand portfolios, as required by by Landmark's CMO role.
Focus on showcasing your expertise in data-driven marketing strategies, including proficiency with tools like Google Analytics, HubSpot, and Meta Ads Manager, and your success in full-funnel campaign development and performance optimization.
Apply through multiple channels such as by Landmark's corporate website, LinkedIn, and other job boards where the position is posted to maximize your visibility and chances of consideration.
Connect with current employees or leaders in the PieLab or marketing division at by Landmark on LinkedIn; use ice breakers like commenting on recent brand campaigns, expressing admiration for their creative work, or asking about the team culture and upcoming initiatives.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategy,' 'digital marketing,' 'campaign execution,' 'data analytics,' 'team leadership,' and 'hospitality marketing' to ensure it passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and discover LinkedIn contacts for networking, allowing you to focus more effectively on interview preparation and strategic follow-ups.
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