Job summary
Job post source
This job is directly from Lingraphica
Job overview
The Head of Marketing is responsible for creating a strategic marketing vision to drive customer acquisition and establish Lingraphica as a leader in augmentative and alternative communication.
Responsibilities and impact
This role includes leading marketing teams, developing comprehensive marketing strategies, overseeing customer experience initiatives, and conducting market research to enhance customer satisfaction and company growth.
Experience and skills
Candidates should have a Bachelor's degree, 8-10 years of marketing experience, and at least 5 years in a leadership role, preferably in healthcare or medical devices.
Work environment and culture
Lingraphica values a collaborative culture focused on innovation and improving communication for individuals with impairments.
Company information
Lingraphica is a mission-driven organization providing speech-generating devices to enhance communication for those with impairments.
Job location and travel
This position is remote but requires occasional travel to the Princeton, NJ office for meetings and conferences.
Company overview
Lingraphica is a company specializing in augmentative and alternative communication (AAC) devices designed to help individuals with speech and language impairments. They generate revenue by selling these communication devices, software, and related services to individuals, healthcare providers, and educational institutions. Founded in 1990, Lingraphica has a history of innovation in the AAC field, including the development of the first portable speech-generating device. Their mission is to improve the quality of life for people with communication disorders through technology and support.
How to land this job
Position your resume to spotlight your strategic marketing leadership experience, particularly in customer acquisition and retention, as these are crucial for the Head of Marketing role at Lingraphica.
Emphasize your track record in developing comprehensive marketing strategies, managing digital marketing initiatives, and enhancing customer experience, aligning with the job’s key responsibilities.
Apply through multiple platforms, including Lingraphica's corporate site and LinkedIn, to maximize your application exposure and chances of being noticed.
Connect with professionals in Lingraphica's marketing division on LinkedIn, using ice breakers like asking about their recent campaigns or expressing your admiration for their mission-driven approach.
Ensure your resume is optimized for ATS by incorporating keywords from the job description such as 'customer acquisition', 'digital marketing', and 'customer experience' to increase your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature to simplify your application process, enabling you to focus on networking and preparing for interviews while ensuring your applications are tailored and strategic.
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