Job summary
Job post source
This job is directly from RG Barry Brands
Job overview
The Vice President of Brand Marketing for Dearfoams leads the $200M+ brand with full P&L responsibility, driving strategic direction and transformational leadership to grow the brand and engage consumers.
Responsibilities and impact
The role involves developing business strategies, managing brand equity, overseeing innovation and content across channels, collaborating with sales and product teams, managing marketing communications, supervising staff, and owning the marketing budget and results.
Experience and skills
Requires a bachelor's degree (master's preferred) and 10+ years in marketing with 4 years in senior management, strong leadership, strategic and operational planning, excellent communication, and proficiency with marketing tools; must be authorized to work in the US and able to travel.
Career development
The position offers potential for increased executive responsibilities over time, indicating growth opportunities within the company.
Company information
RG Barry Brands owns the Dearfoams brand, a significant player in consumer products with a focus on innovation, retail partnerships, and direct-to-consumer marketing.
Unique job features
This role is distinguished by its full P&L ownership of a major brand, involvement in cross-functional leadership, and a broad scope including innovation, retail collaboration, and direct-to-consumer marketing.
Company overview
RG Barry Brands is a leading developer and marketer of footwear, handbags, and foot care products, primarily known for its popular Dearfoams slipper brand. The company generates revenue through the design, production, and distribution of its products across various retail channels, including online and brick-and-mortar stores. Founded in 1947, RG Barry has a rich history of innovation in comfort footwear and has expanded its portfolio through strategic acquisitions. Understanding their commitment to quality and comfort, as well as their market presence, can be crucial for a candidate looking to join the company.
How to land this job
Position your resume to highlight your extensive leadership experience in brand marketing, P&L ownership, and strategic business growth, specifically emphasizing your ability to manage a $200M+ brand like Dearfoams at RG Barry Brands.
Focus on showcasing your skills in developing and executing comprehensive marketing strategies, brand stewardship, innovation management, and cross-functional collaboration with sales, product development, and operations teams.
Apply through multiple channels including the RG Barry Brands corporate career site, LinkedIn, and reputable job boards to maximize your application visibility for the Vice President, Brand Marketing role.
Connect with current RG Barry Brands marketing leaders and employees on LinkedIn, especially those in the Dearfoams division or brand marketing team; use ice breakers like commenting on recent brand campaigns or expressing interest in their innovation initiatives to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand equity,' 'P&L ownership,' 'strategic marketing,' 'innovation,' 'commercial activation,' and 'cross-functional leadership' to ensure it passes initial automated screenings.
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