Job summary
Job post source
This job is directly from Southern Methodist University
Job overview
The Digital Marketing Specialist II at Southern Methodist University supports Perkins School of Theology by designing and managing digital marketing strategies to enhance brand awareness and lead generation.
Responsibilities and impact
The role involves developing and executing digital marketing strategies, managing content marketing, social media, SEO, SEM, email campaigns, coordinating with agencies, overseeing digital advertising budgets, and analyzing campaign performance.
Compensation and benefits
Salary is commensurate with experience and qualifications; benefits include health, dental, vision plans, wellness programs, retirement plans, and professional development opportunities including tuition benefits.
Experience and skills
Requires a Bachelor's degree (Master's preferred) with at least 3 years of digital marketing experience across multiple channels; skills in SEO, SEM, content creation, analytics, marketing automation, and digital advertising platforms are essential.
Career development
Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
Work environment and culture
SMU values diversity, academic freedom, and ethical leadership, offering a supportive environment with a focus on research excellence and community engagement.
Company information
Southern Methodist University is a private university in Dallas, Texas, serving over 12,000 students across eight schools, known for its research, leadership development, and community service.
Team overview
The position is within Perkins School of Theology, a diverse and inclusive graduate school affiliated with the United Methodist Church, focused on theological education through various learning modalities.
Job location and travel
The job is on-campus in Dallas, Texas, with no travel required and minimal evening/weekend hours possible.
Application process
Priority consideration is given to applications received by July 31, 2025; the position remains open until filled.
Unique job features
The role includes involvement in a website enhancement project and requires proficiency with various digital marketing and project management tools, offering a comprehensive digital marketing experience in an academic setting.
Company overview
Southern Methodist University (SMU) is a private research university located in Dallas, Texas, known for its strong emphasis on liberal arts education and research. Established in 1911, SMU offers a wide range of undergraduate, graduate, and professional programs across various disciplines, including business, law, engineering, and the humanities. The university generates revenue through tuition, research grants, and donations, and it is renowned for its vibrant campus life, extensive alumni network, and commitment to community engagement. Notable milestones in its history include the establishment of the Cox School of Business and the Dedman School of Law, which have contributed significantly to its academic reputation.
How to land this job
Position your resume to emphasize your expertise in digital marketing strategy development and execution, highlighting your ability to manage SEO, SEM, social media, email campaigns, and paid advertising aligned with institutional goals.
Focus on showcasing your skills in content creation and management, including experience with CMS platforms, digital graphic design tools like Canva, and inbound marketing tactics that drive lead generation and engagement.
Apply through multiple channels such as Southern Methodist University's official careers page and LinkedIn to maximize your application visibility and leverage different recruitment platforms.
Connect with current employees in the Perkins School of Theology or the broader Marketing and Communications division on LinkedIn; use ice breakers like commenting on recent digital campaigns, asking about their experience with SMU's digital marketing tools, or expressing enthusiasm for Perkins' mission and innovative digital projects.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing strategy,' 'SEO/SEM,' 'content marketing,' 'Google Analytics,' 'paid advertising,' and 'CMS management' to ensure it passes automated screening effectively.
Leverage Jennie Johnson's Power Apply feature to automate and optimize your applications across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections to network with, allowing you to focus your time on interview preparation and skill enhancement.
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