Job summary
Job post source
This job is directly from Herbalife
Job overview
The Program Manager, Marketing PM/PC Strategy at Herbalife leads strategic lifecycle marketing initiatives to enhance engagement, retention, and product volume among Preferred Members and Customers, playing a key role in loyalty platform migration and product launch campaigns.
Responsibilities and impact
The role involves leading lifecycle campaign strategy and execution, managing communications across multiple channels, supporting loyalty program initiatives, coordinating with internal teams and agencies, monitoring and optimizing program performance, and contributing to seasonal planning and product launches.
Compensation and benefits
Herbalife offers comprehensive benefits including medical, dental, vision, health savings accounts, life and disability insurance, 401(k), wellness incentives, stock purchase plans, paid time off, parental leave, and volunteer programs.
Experience and skills
Candidates should have 7-8 years in digital or lifecycle marketing, proven success in retention/reactivation campaigns, strong project management, data-driven decision-making, excellent communication, CRM and segmentation familiarity, with wellness brand experience preferred.
Work environment and culture
Herbalife values diversity, inclusivity, and ethical practices, fostering a collaborative, high-energy team environment focused on data and innovation.
Company information
Herbalife is a global nutrition company known for its wellness products and customer-focused marketing strategies.
Team overview
The Customer Marketing team is collaborative and data-driven, focused on delivering impactful campaigns that connect with customers and support business growth.
Unique job features
This role offers the opportunity to influence high-impact marketing programs and innovate lifecycle marketing strategies within a fast-moving environment.
Company overview
Herbalife is a global nutrition company that develops and sells dietary supplements, weight management, sports nutrition, and personal care products. Founded in 1980 by Mark Hughes, the company operates through a multi-level marketing (MLM) model, where independent distributors earn income through direct sales and recruitment of new distributors. Herbalife's revenue is primarily generated from the sale of its products, which are marketed as promoting a healthy, active lifestyle. The company has faced regulatory scrutiny and legal challenges over its business practices but remains a significant player in the health and wellness industry.
How to land this job
Position your resume to highlight your expertise in digital marketing, customer lifecycle marketing, and loyalty programs, emphasizing your ability to lead retention and reactivation campaigns targeting customer engagement and product usage.
Focus on showcasing strong project management skills, including managing timelines, coordinating teams and agency partners, and ensuring compliant and on-brand content delivery.
Apply through multiple platforms such as Herbalife's corporate careers page, LinkedIn, and other reputable job boards to maximize your application visibility.
Connect with professionals in Herbalife's Customer Marketing or Digital Marketing divisions on LinkedIn; use ice breakers like commenting on recent Herbalife product launches or asking about their experience with the Herbalife Rewards program.
Optimize your resume for ATS by incorporating keywords from the job description such as 'lifecycle campaigns,' 'customer engagement,' 'loyalty platform,' 'CRM systems,' and 'data-driven marketing' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best channels to apply through, and find relevant Herbalife contacts to network with, allowing you to focus on preparing for interviews and strategic networking.
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