Job summary
Job post source
This job is from a recruiting firm hiring for a separate company
Job overview
The Email Marketing Director will lead customer lifecycle marketing efforts to enhance customer lifetime value for a beverage industry client.
Responsibilities and impact
Responsibilities include overseeing retention efforts across various channels, managing a direct report, collaborating with cross-functional teams, performing customer segmentation analytics, and developing creative assets for retention campaigns.
Experience and skills
The ideal candidate should have a minimum of 5 years in lifecycle marketing, experience with subscription retention in a high-growth CPG brand, and proficiency in Shopify and related tech platforms.
Company overview
Dimond Connect is a private company based in Glendale, California, specializing in providing personal and executive assistant services. The company primarily serves high-level executives, including CEOs of digital publishing firms, by offering comprehensive support that includes managing schedules, handling communications, and performing various administrative tasks. Dimond Connect generates revenue through the employment of personal assistants who cater to the specific needs of their clients, ensuring efficient and confidential service. The company is actively hiring for these roles, indicating a growing demand for their specialized services.
How to land this job
Position your resume to highlight your extensive experience in lifecycle marketing, particularly within the beverage or consumables sector, showcasing your understanding of customer retention strategies.
Emphasize your hands-on experience with email, SMS, and subscription platforms, as well as your ability to analyze campaign performance and drive customer lifetime value.
Apply through multiple channels, including Dimond Connect's corporate site and LinkedIn, to maximize your exposure to hiring managers.
Connect with individuals in the marketing division at Dimond Connect on LinkedIn to gather insights about the role; consider ice breakers like discussing recent industry trends or asking about their favorite retention strategies.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'customer lifecycle marketing,' 'retention efforts,' and 'Shopify.'
Utilizing Jennie Johnson's Power Apply feature can streamline your application process, ensuring your resume is tailored and that you can efficiently network with relevant contacts.
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