YETI
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Job summary
Company overview
YETI is an American company known for its high-quality outdoor products, including coolers, drinkware, and bags, designed for rugged use and durability. Founded in 2006 by brothers Roy and Ryan Seiders, YETI initially gained popularity among outdoor enthusiasts and has since expanded its product line and market reach. The company generates revenue through direct-to-consumer sales via its website, retail partnerships, and branded stores. YETI's commitment to innovation and premium craftsmanship has established it as a leader in the outdoor gear industry.