LOS ANGELES, CAPosted 30+ days ago

Job summary

• Job post source

  This job is directly from TikTok

• Job overview

  The Gaming Creator Growth Manager at TikTok LIVE drives growth initiatives for the gaming creator ecosystem, enhancing creator engagement and impact on the platform.

• Responsibilities and impact

  The role involves executing creator growth programs, segmenting creators by tier, analyzing performance data, developing educational content, supporting feature adoption, activating publisher campaigns, and iterating on growth strategies based on trends.

• Experience and skills

  Requires 5+ years in creator strategy, content operations, or growth marketing with strong analytical skills, experience with creators or livestreaming, and ability to work cross-functionally.

Company overview

TikTok is a social media platform owned by the Chinese company ByteDance, known for its short-form video content that spans various genres including dance, comedy, and education. The platform generates revenue primarily through advertising and in-app purchases, such as virtual coins used to tip content creators. Launched internationally in 2018, TikTok quickly gained popularity, becoming one of the most downloaded apps globally. Candidates should be aware of its rapid growth, controversies regarding data privacy, and its significant influence on digital culture and trends.

How to land this job

• Position your resume to highlight your 5+ years of experience in creator strategy, content operations, or growth marketing, emphasizing your ability to execute growth programs with measurable impact in fast-paced environments like TikTok LIVE's gaming ecosystem.

• Focus on showcasing your skills in creator segmentation, program delivery, performance analysis, and cross-functional collaboration with content, product, and data teams, as these are core to the role.

• Apply through TikTok's corporate careers site and LinkedIn, and also explore gaming and creator economy-focused job boards where TikTok LIVE roles might be posted to increase your chances.

• Connect on LinkedIn with professionals in TikTok's Creator Growth or LIVE teams; use ice breakers like commenting on recent TikTok LIVE gaming events, asking about their experience driving creator growth, or expressing enthusiasm for the gaming creator community.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'creator segmentation,' 'growth programs,' 'performance analysis,' 'creator economy,' 'gaming,' and 'cross-functional collaboration' to ensure it passes initial screenings.

• Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant TikTok contacts for networking, freeing you to focus on preparing for interviews and refining your personal pitch.