INDIANAPOLIS, INPosted 30+ days ago

Job summary

• Job post source

  This job is directly from Netrality Data Centers

• Job overview

  The Growth Marketing & Content Strategist at Netrality Data Centers leads the development and execution of full-funnel marketing programs to drive qualified pipeline and accelerate sales growth.

• Responsibilities and impact

  The role involves designing and executing multi-channel marketing campaigns, managing content strategy and SEO, optimizing marketing tech stack and analytics, leading agency partnerships, collaborating internally, and supporting event strategies to meet pipeline goals.

• Compensation and benefits

  Netrality offers comprehensive benefits including medical, dental, vision insurance, company-paid life and disability insurance, paid parental leave, fertility support, 401k matching, employee discounts, and charitable gift matching.

• Experience and skills

  Candidates need 7+ years in B2B marketing with integrated campaign experience, a relevant bachelor's degree, success in technical industries, proficiency with Salesforce, Pardot, GA4, LinkedIn Campaign Manager, and content creation skills, plus strong analytical and communication abilities.

• Career development

  The role offers opportunities to establish marketing efficiencies and best practices within a growing, dynamic marketing team, supporting professional growth in a fast-paced environment.

• Work environment and culture

  Netrality promotes a close-knit team of high performers, values ethical conduct, inclusivity, and diversity, and supports a geographically diverse workforce across multiple U.S. markets.

• Company information

  Netrality Data Centers is a private-equity backed owner-operator of strategic interconnection data centers with eighteen locations in six metropolitan markets, focusing on high-quality network interconnections and wholesale data center space.

• Team overview

  The candidate will join a dynamic and growing marketing team collaborating cross-functionally and with external agencies and vendors.

• Job location and travel

  Preferred candidates reside in Netrality's U.S. markets including Philadelphia, Kansas City, Indianapolis, St. Louis, Houston, or Chicago, reflecting a geographically diverse work environment.

• Unique job features

  The role uniquely integrates Gen-AI tools for content creation and campaign iteration, manages a broad tech stack including Salesforce and Pardot, and involves leadership of agency partners and cross-functional collaboration to drive measurable marketing outcomes.

Company overview

Netrality Data Centers is a prominent provider of interconnected data center solutions, focusing on colocation, interconnection, and strategic real estate investments. The company generates revenue by offering secure, reliable, and scalable data center services to businesses, enabling them to enhance connectivity and data management. Founded in 2015, Netrality has expanded its portfolio through strategic acquisitions and partnerships, establishing a strong presence in key U.S. markets. Their facilities are carrier-neutral, allowing clients to connect with multiple network providers, which is crucial for businesses seeking robust and flexible IT infrastructure solutions.

How to land this job

• Position your resume to highlight your 7+ years of B2B marketing experience, especially your expertise in integrated campaign strategy and execution within technical or infrastructure industries to align with Netrality Data Centers' growth marketing needs.

• Emphasize your proficiency in key marketing tools mentioned in the job description such as Salesforce, Pardot, GA4, Google Ads, and LinkedIn Campaign Manager, along with your ability to manage agency partners and internal stakeholders to meet KPIs.

• Apply through multiple channels including Netrality Data Centers' official corporate career site and LinkedIn to maximize your exposure to recruiters and hiring managers.

• Connect with current employees in Netrality's marketing or growth divisions on LinkedIn; start conversations with ice breakers like commenting on a recent campaign Netrality launched or asking about their experience working on cross-functional projects within the company.

• Optimize your resume for ATS by incorporating keywords such as 'growth marketing,' 'content strategy,' 'SEO development,' 'demand generation,' 'campaign management,' and specific software names like 'Salesforce' and 'Pardot' to ensure your resume passes automated screenings.

• Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and discover relevant LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your skills.