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Company overview

The Miami HEAT is a professional basketball team based in Miami, Florida, competing in the NBA's Eastern Conference Southeast Division. They generate revenue through ticket sales, merchandise, sponsorships, and broadcasting rights. Founded in 1988, the team has won three NBA championships (2006, 2012, 2013) and is known for its strong fan base and successful periods under coaches like Pat Riley and Erik Spoelstra. The HEAT is also recognized for its community engagement and innovative marketing strategies.

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