KANSAS CITY, MOPosted 30+ days ago

Job summary

• Job post source

  This job is directly from Americo Financial Life and Annuity

• Job overview

  The Digital Marketing Specialist at Americo Financial Life and Annuity is responsible for creating and managing digital content to enhance sales and agent relationships, supporting marketing initiatives across multiple platforms.

• Responsibilities and impact

  The role involves developing social media content, managing video production and editing, creating marketing collateral and copy, ensuring compliance with branding guidelines, and supporting cross-functional marketing efforts and project coordination.

• Experience and skills

  Candidates should have a bachelor's degree in marketing or related field preferred, experience in social media management and digital marketing, strong writing and design skills, proficiency with Adobe Creative Suite and video editing tools, knowledge of marketing compliance in financial services, and ability to manage multiple projects independently.

• Company information

  Americo Financial Life and Annuity is a financial services company focused on insurance and annuity products, emphasizing brand consistency and compliance in marketing.

• Unique job features

  The role uniquely combines digital content creation with compliance oversight in the financial services sector, requiring collaboration across sales and marketing teams.

Company overview

Americo Financial Life and Annuity Insurance Company, headquartered in Kansas City, Missouri, specializes in life insurance and annuity products. The company generates revenue through the sale of various insurance policies and annuity contracts, providing financial security and retirement planning solutions to individuals and families. Founded in 1946, Americo has a rich history of mergers and acquisitions, which has helped it grow and expand its product offerings. Known for its customer-centric approach, Americo emphasizes innovation and personalized service to meet the evolving needs of its clients.

How to land this job

• Tailor your resume to emphasize your experience in social media management, content creation, and digital marketing, highlighting proficiency with tools like Adobe Creative Suite, Canva, and video editing software such as Adobe Premiere Pro.

• Highlight your ability to produce engaging digital content that aligns with brand consistency and compliance, showcasing skills in storytelling, copywriting, and collaboration with sales teams.

• Apply through multiple channels including Americo Financial Life and Annuity’s corporate careers page and LinkedIn to maximize your application visibility for the Digital Marketing Specialist role.

• Connect with current employees in Americo’s marketing or digital media divisions on LinkedIn; initiate conversations by complimenting recent campaigns or asking about their experience working on multimedia projects within the financial services industry.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing,' 'social media management,' 'content creation,' 'video production,' 'compliance,' and 'brand consistency' to increase the chances of passing initial screenings.

• Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application platforms, and discover LinkedIn contacts for networking, allowing you to focus more effectively on preparing for interviews and refining your digital marketing skills.