ADDISON, TXPosted 25 days ago

Job summary

• Job post source

  This job is from a recruiting firm hiring for a separate company.

• Job overview

  The Sr. Digital Marketing Specialist role at Freeman+Leonard focuses on managing and optimizing digital marketing channels to drive lead generation and brand awareness in a B2B environment.

• Responsibilities and impact

  The candidate will manage digital channels, execute CRM marketing initiatives, lead SEO/SEM strategies, oversee website optimization, analyze digital performance, configure marketing tools, and collaborate with internal teams and external agencies to ensure campaign success.

• Experience and skills

  Candidates must have 6-8+ years of digital marketing experience in B2B, Google Analytics and Google Ads certification, expertise in SEO/SEM, CMS like WordPress, marketing automation, and strong CRM and project management skills.

• Job location and travel

  The position requires full-time onsite work in the Addison area, targeting local candidates only.

• Unique job features

  The role involves ownership of a comprehensive digital tech stack including tools like WordPress, Zoho, Google Analytics, SEMRush, and Google Ads, with a focus on data-driven decision making and multi-channel campaign management.

Company overview

Freeman+Leonard is a talent and workforce solutions company specializing in marketing, creative, and digital roles. They offer services such as direct hire, contract staffing, and project-based solutions to help businesses find the right talent. Founded by industry veterans, the company leverages extensive networks and deep industry knowledge to connect clients with top professionals. Freeman+Leonard generates revenue through placement fees, contract staffing rates, and consulting services. Their history of successful placements and client satisfaction underscores their reputation in the industry.

How to land this job

• Position your resume to showcase your 6-8+ years of digital marketing experience with a strong focus on B2B environments and onsite availability in the Addison area to meet Freeman+Leonard's requirements.

• Highlight your expertise in Google Analytics, Google Ads, SEO strategy, CRM system management, and your ability to lead integrated campaigns, emphasizing tools like WordPress, SEMRush, Zoho, and Google Search Console.

• Apply through multiple channels including Freeman+Leonard's corporate careers page, LinkedIn job postings, and relevant B2B marketing job boards to maximize your application reach.

• Connect with current employees in the digital marketing or marketing divisions at Freeman+Leonard on LinkedIn; use ice breakers such as commenting on recent company campaigns, asking about team culture, or inquiring about the impact of their agency partnerships.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'Google Analytics Certified,' 'SEO/SEM,' 'CRM marketing initiatives,' 'digital sales funnel optimization,' and 'agency management' to ensure your resume passes initial screenings.

• Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, identify all viable application channels, and find LinkedIn contacts for networking, allowing you to focus your energy on interview preparation and skill sharpening.