Posted 19 days ago

Job summary

• Job post source

  This job is directly from PatientPoint

• Job overview

  The Marketing Director, Healthcare Providers at PatientPoint leads integrated marketing communications to attract and retain healthcare provider audiences, driving demand and supporting recruitment and retention goals.

• Responsibilities and impact

  The role involves defining and executing marketing strategies, collaborating with cross-functional teams, developing retention and sales enablement strategies, mentoring marketers, and contributing to planning and budgeting with KPI tracking.

• Compensation and benefits

  The base salary ranges from $92,000 to $146,000, with competitive pay and benefits including flexible time off, hybrid work options, wellness resources, and a 401K plan.

• Experience and skills

  Requires 7+ years in healthcare marketing or communications, proven multi-channel strategy leadership, strong communication skills, marketing automation expertise, and a bachelor's degree in a related field.

• Work environment and culture

  PatientPoint promotes a positive, supportive environment with a commitment to employee wellness, flexible work options, and recognition as a best place to work.

• Company information

  PatientPoint is a leading digital health company connecting patients, providers, and life sciences with information to improve health outcomes across 35,000 physician offices and 750 million annual patient visits.

• Unique job features

  The role offers strategic leadership in healthcare provider marketing with opportunities to influence patient behavior and improve health outcomes nationwide.

Company overview

PatientPoint® is a healthcare technology company that specializes in patient engagement solutions. They create and distribute digital content and interactive platforms designed to enhance the patient experience in medical offices, hospitals, and other healthcare settings. Founded in 1987, PatientPoint® generates revenue through partnerships with healthcare providers and advertisers who seek to reach engaged, health-conscious audiences. The company has a history of innovation in point-of-care marketing and has received numerous awards for its impactful content and technology solutions.

How to land this job

• Position your resume to emphasize leadership in integrated marketing strategies specifically targeting healthcare providers, showcasing your ability to drive awareness, engagement, and retention within this niche.

• Highlight experience collaborating cross-functionally with teams such as Customer Success, Sales, Product, and Creative to demonstrate your capability in managing complex initiatives and delivering high-impact campaigns.

• Apply through multiple platforms including PatientPoint's corporate careers page and LinkedIn to maximize your application visibility and reach.

• Connect on LinkedIn with current PatientPoint marketing leaders or healthcare provider division employees; open conversations by referencing recent company innovations or expressing genuine interest in their approach to healthcare marketing strategies.

• Optimize your resume for ATS by incorporating keywords from the job description like 'integrated marketing communications,' 'healthcare provider audiences,' 'sales enablement,' 'marketing automation platforms,' and 'campaign analytics' to ensure it passes initial screenings.

• Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn connections, allowing you to focus your energy on strategic networking and interview preparation.