SAN FRANCISCO, CAPosted a month ago

Job summary

• Job post source

  This job is directly from Watchpoint Labs

• Job overview

  The Senior Product Marketing Manager at Watchpoint Labs is the first marketing hire responsible for building the go-to-market strategy and driving growth for their cybersecurity product suite focused on early-stage tech companies.

• Responsibilities and impact

  The role involves crafting product positioning and messaging, leading product launches, driving lifecycle marketing, enabling sales teams with collateral and training, engaging customers with content, measuring marketing KPIs, and building the marketing function from the ground up.

• Compensation and benefits

  The job offers equity with strong growth potential, top-tier hardware, optional medical coverage, team off-sites, and a remote-first flexible work environment.

• Experience and skills

  Candidates should have 5+ years in cybersecurity product marketing or technical developer marketing with cybersecurity knowledge, strong communication skills, data fluency, a builder’s mindset, and attention to quality. Experience in high-growth startups, B2B SaaS security, compliance, or developer ecosystems is a plus.

• Career development

  The position offers the opportunity to shape and grow the marketing function from scratch in a fast-paced startup environment, providing significant professional growth and leadership experience.

• Work environment and culture

  Watchpoint Labs promotes a remote-first, flexible work culture with team off-sites and a focus on simplicity and effectiveness in cybersecurity solutions.

• Company information

  Watchpoint Labs develops cybersecurity products aimed at simplifying security for early-stage tech companies, focusing on developer-friendly solutions and strategic vCISO services.

• Team overview

  The candidate will be the first marketing hire, responsible for establishing the marketing team and function within the company.

• Job location and travel

  The role is remote-first with flexible hours and includes team off-sites in various locations.

• Unique job features

  This role is unique as the first marketing hire, offering the chance to build the marketing strategy and function from the ground up in a cybersecurity startup focused on early-stage tech companies.

Company overview

Watchpoint Labs is a cybersecurity company specializing in advanced threat detection and response solutions for enterprise clients, focusing on protecting critical infrastructure and sensitive data. The company generates revenue through subscription-based software services, managed security offerings, and consulting engagements tailored to industries such as finance, healthcare, and government. Founded by experienced security professionals, Watchpoint Labs has built a reputation for leveraging machine learning and behavioral analytics to identify sophisticated cyber threats. Notably, the company has contributed to several high-profile incident responses and regularly publishes research on emerging attack vectors. Candidates should be aware of its collaborative culture and emphasis on continuous learning in a rapidly evolving security landscape.

How to land this job

• Position your resume to highlight your experience in cybersecurity product marketing or technical developer marketing, emphasizing your ability to translate complex security concepts into clear, compelling messaging for diverse audiences.

• Focus on showcasing skills related to go-to-market strategy development, lifecycle marketing, and enabling sales teams with collateral and training, as these are key responsibilities for this role.

• Apply through multiple channels including Watchpoint Labs' corporate careers site and LinkedIn to maximize your chances of being noticed by recruiters.

• Connect with current Watchpoint Labs employees in marketing or product divisions on LinkedIn; ice breakers could include commenting on recent company product launches or asking about their experience building marketing strategies in a startup environment.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'cybersecurity product marketing,' 'go-to-market strategy,' 'SOC 2,' 'ISO 27001,' 'developer-focused,' and 'lifecycle marketing' to ensure your resume passes initial screenings.

• Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus your time on interview preparation and skill development.