PALM BEACH, FLPosted 24 days ago

Job summary

• Job post source

  This job is directly from Weiss Ratings

• Job overview

  The Marketing Director at Weiss Ratings will lead marketing teams and drive direct response marketing efforts to enhance the company's financial publishing services.

• Responsibilities and impact

  The role includes overseeing marketing teams, implementing direct response marketing techniques, managing media buying, executing multi-million dollar campaigns, collaborating with sales teams, and conducting performance analysis.

• Experience and skills

  Candidates should have proven experience in direct response marketing, strong leadership skills, proficiency in media buying, familiarity with marketing technology platforms, and excellent analytical skills.

• Company information

  Weiss Ratings is a well-known financial publisher that provides insights through newsletters and premium trading and investment services, focusing on delivering high-quality financial information.

Company overview

Weiss Ratings is a financial research and analysis firm known for providing unbiased, data-driven ratings on stocks, mutual funds, ETFs, banks, credit unions, and insurance companies. The company generates revenue through subscription services, offering detailed reports and investment guidance to individual investors and financial professionals. Founded in 1971 by Dr. Martin Weiss, it has a long history of prioritizing transparency and independence, avoiding conflicts of interest by not accepting compensation from the entities it rates.

How to land this job

• Tailor your resume to showcase your extensive experience in direct response marketing, emphasizing your leadership skills and ability to manage multiple marketing teams effectively for Weiss Ratings.

• Highlight your proficiency in media buying and traffic generation across various digital channels, as well as your experience with marketing technology platforms like Salesforce Marketing Cloud, which are crucial for this role.

• Apply through multiple platforms including Weiss Ratings' corporate site and LinkedIn to enhance your visibility and increase your chances of being noticed for the Marketing Director position.

• Connect with professionals in the marketing division at Weiss Ratings on LinkedIn to gain insights about the role and the company culture; consider ice breakers like asking about their recent campaigns or sharing your admiration for Weiss Ratings' publications.

• Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'direct response marketing,' 'media buying,' and 'campaign management' to ensure your resume passes initial screenings.

• Utilizing Jennie Johnson's Power Apply feature can streamline your application process, allowing you to focus on networking and preparing for interviews while ensuring your resume is tailored to the job requirements.