NEW YORK, NYPosted 21 days ago

Job summary

• Job post source

  This job is directly from Macy's

• Job overview

  The Search Engine Marketing Specialist at Macy's manages SEM campaigns to optimize ad performance and maximize return on ad spend, contributing to the company's marketing success.

• Responsibilities and impact

  The specialist develops and executes SEM campaigns, conducts keyword research, writes ad copy, analyzes performance data, manages budgets, collaborates with cross-functional teams, and continuously optimizes campaigns, especially during peak periods.

• Compensation and benefits

  The role offers competitive pay, comprehensive health and wellness coverage, 401(k) match, paid time off, holidays, merchandise discounts, performance-based incentives, employee assistance programs, and tuition reimbursement.

• Experience and skills

  Candidates should have 1-3 years of related experience, proficiency in SEM platforms like Google Ads and Bing, skills in keyword research, ad copywriting, analytics tools, bid strategies, A/B testing, and preferably Google Ads and Analytics certifications.

• Career development

  Macy's provides continuous learning and leadership development opportunities to support career growth.

• Work environment and culture

  Macy's culture is dynamic and inclusive, emphasizing respect, collaboration, and community involvement through resource groups and volunteer opportunities.

• Company information

  Macy's is a historic American retailer with over 160 years of tradition, known for iconic events like the 4th of July Fireworks and Thanksgiving Day Parade, offering diverse roles from retail to marketing.

• Unique job features

  The position involves managing complex SEM campaigns with advanced tools like Skai and ProductsUp, and requires adaptability during high-volume retail seasons.

Company overview

Macy's is a leading American department store chain known for its wide range of products, including clothing, accessories, home goods, and beauty products. They generate revenue through in-store and online sales, leveraging their extensive retail network and e-commerce platform. Founded in 1858 by Rowland Hussey Macy, the company has a rich history, including its iconic Thanksgiving Day Parade and flagship store in Herald Square, New York City. Macy's has adapted to changing retail landscapes by investing in digital transformation and omnichannel strategies.

How to land this job

• Tailor your resume to highlight hands-on experience managing SEM campaigns on platforms like Google Ads and Bing, emphasizing skills in keyword research, ad copywriting, and bid strategy optimization to align with Macy's focus on maximizing ROAS.

• Showcase your proficiency with analytics tools such as Google Analytics and Adobe Analytics, as well as familiarity with SEM management platforms like Skai and ProductsUp, to demonstrate your ability to analyze campaign data and drive continuous improvements.

• Apply through multiple channels including Macy's corporate careers site and LinkedIn to increase your chances of visibility and consideration for the Search Engine Marketing Specialist role.

• Connect with current employees in Macy's marketing or digital advertising divisions on LinkedIn; use ice breakers like referencing Macy's iconic campaigns or recent marketing initiatives, or asking about their experience managing SEM during peak retail seasons.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'SEM campaign management,' 'keyword research,' 'Google Ads,' 'bid strategy,' 'ROAS,' and 'A/B testing' to ensure your resume ranks highly in automated screenings.

• Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal application platforms, and find relevant Macy's contacts on LinkedIn, freeing you to focus on interview preparation and networking.