Posted 25 days ago

Job summary

• Job post source

  This job is directly from Sunny Within

• Job overview

  The Social Content Manager at Sunny Within leads the creative and strategic development of social media content to engage communities and drive brand growth for Sunny Within and FOCL.

• Responsibilities and impact

  The role involves creating and executing social-first content strategies, managing content production and schedules, collaborating with marketing and brand teams, engaging with followers, and optimizing content for paid campaigns across platforms like Instagram, TikTok, and Facebook.

• Experience and skills

  Requires 4+ years in social media management preferably in CPG, wellness, or lifestyle brands, strong knowledge of TikTok and Instagram ecosystems, skills in photography, videography, editing, storytelling, and proficiency with editing tools like Canva, Photoshop, and CapCut.

• Work environment and culture

  The position suits a self-starter who thrives in a collaborative, fast-paced, mission-driven wellness brand environment.

• Company information

  Sunny Within is a wellness brand collaborating with FOCL, focusing on unique brand storytelling and community engagement through social media.

• Unique job features

  This role offers the opportunity to lead social content for two complementary wellness brands and involves hands-on creative production and strategic social media management.

Company overview

Sunny Within is a health and wellness company specializing in highly absorbable liposomal supplements designed to support longevity, brain health, mood, sleep, and immune function. The company differentiates itself by focusing on clean, bioavailable formulas that are gluten-free, keto-friendly, and sugar-free, making their products accessible and enjoyable for a wide range of consumers. Founded by Ken Lawson and Sharone Hakman, Sunny Within operates with a small team and generates revenue primarily through direct-to-consumer online sales and wholesale partnerships. Their product line includes focus supplements, NAD+ and glutathione blends for cellular energy, and immune formulas crafted with organic, non-GMO ingredients. Sunny Within’s mission centers on elevating the supplement industry with innovative, science-backed wellness solutions.

How to land this job

• Tailor your resume to highlight your 4+ years of social media management experience, emphasizing your expertise with TikTok, Instagram, and Facebook, and your ability to develop and execute creative, social-first content strategies aligned with brand narratives.

• Showcase your skills in content creation, including photography, videography, editing (using tools like Canva, Photoshop, CapCut), and storytelling, demonstrating how you've driven engagement and growth for wellness or lifestyle brands.

• Apply through multiple channels such as Sunny Within's corporate careers page, LinkedIn job postings, and relevant social media community groups to maximize your application visibility.

• Connect with current employees in Sunny Within's marketing or social content teams on LinkedIn; use ice breakers like commenting on recent campaigns they've led or asking about the company culture and content strategy challenges.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'social-first content strategy,' 'content pipeline management,' 'community engagement,' 'video editing,' and 'social media algorithms' to ensure your resume passes initial screenings.

• Use Jennie Johnson's Power Apply feature to automatically tailor your resume, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your portfolio.