TALLAHASSEE, FLPosted 18 days ago

Job summary

• Job post source

  This job is directly from McNicholas & Associates

• Job overview

  The Communications Specialist role at McNicholas & Associates involves leading digital communications strategies to enhance client presence across social media, websites, and digital advertising, impacting the company's public relations efforts.

• Responsibilities and impact

  The candidate will create and manage social media strategies, design multimedia content, develop platform-specific content, track performance metrics, collaborate with teams, and support website updates to drive digital campaign success.

• Experience and skills

  Requires a bachelor's degree in communications or related field, at least two years of experience in digital strategy or communications, strong writing and graphic design skills, proficiency with social media platforms and Google Analytics, and familiarity with website platforms like WordPress and Wix.

• Company information

  McNicholas & Associates has over 25 years of experience providing public relations and public affairs leadership to influential Florida businesses.

Company overview

McNicholas & Associates is a law firm specializing in personal injury, wrongful death, employment law, and consumer protection cases, primarily serving clients in California. The firm generates revenue through contingency fees, meaning they are paid a percentage of settlements or verdicts won for their clients rather than charging hourly rates. Founded by John P. McNicholas and Patrick McNicholas, the firm has built a reputation for handling high-profile litigation, including cases involving catastrophic injuries and class actions. Their history includes securing significant verdicts and settlements, which has contributed to their recognition in legal circles. Candidates should be aware of the firm's client-focused approach, commitment to advocacy, and its emphasis on achieving justice for individuals against large corporations or entities.

How to land this job

• Tailor your resume to highlight your expertise in digital communications strategy, emphasizing your experience in managing social media campaigns, content creation, and analytics interpretation relevant to McNicholas & Associates' client-focused approach.

• Focus on showcasing your skills in graphic design tools like Canva and Adobe, as well as your ability to adapt content for different platforms such as Instagram, Facebook, LinkedIn, X, and TikTok, aligning with the job's multi-platform digital campaign requirements.

• Apply through multiple channels including McNicholas & Associates' corporate website and LinkedIn job postings to maximize your application visibility and increase your chances of being noticed.

• Connect with current employees in the communications or digital strategy divisions at McNicholas & Associates on LinkedIn; use ice breakers like commenting on recent campaigns they've worked on or asking about the digital tools they find most effective in their roles.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'digital strategy,' 'social media campaigns,' 'content creation,' 'Google Analytics,' and specific platform names like 'WordPress' and 'Canva' to ensure your resume passes initial screenings.

• Use Jennie Johnson's Power Apply feature to automate the application process across various platforms, tailor your resume for ATS compatibility, and identify networking opportunities, allowing you to focus your time on preparing for interviews and refining your personal brand.