CHARLOTTE, NCPosted 17 days ago

Job summary

• Job post source

  This job is directly from First Horizon Bank

• Job overview

  The Sponsorship Marketing Manager at First Horizon Bank leads the development and execution of sponsorship strategies to enhance brand visibility, drive revenue, and build customer loyalty.

• Responsibilities and impact

  The role involves managing sponsorship marketing plans, securing and maintaining sponsorships, overseeing activation and promotional events, ensuring fulfillment of sponsorship benefits, managing budgets, tracking program performance, and collaborating with internal and external stakeholders.

• Compensation and benefits

  Benefits include medical, dental, vision insurance with wellness incentives, HSA with company match, maternity and parental leave, tuition reimbursement, mentor program, and 401(k) with 6% match.

• Experience and skills

  Requires a bachelor's degree in marketing, business, communications or related field, 5+ years in sponsorships or events preferably in financial industry, strong partnership building, project management, communication skills, familiarity with marketing compliance and CRM/event software is a plus.

• Career development

  Opportunities include working in a leading regional financial services company recognized for reputation and employer quality, with potential for growth through mentorship and professional programs.

• Work environment and culture

  First Horizon Bank values collaboration, performance focus, and community engagement, offering a dynamic and supportive work environment aligned with business goals.

• Company information

  First Horizon Corporation is a leading regional financial services company headquartered in Memphis, TN, operating in 12 southern states, offering a range of banking and financial services, and recognized as a top U.S. bank employer.

• Team overview

  The manager will collaborate closely with Community Relations, Public Relations teams, and external partners, serving as the primary liaison for sponsorship partnerships.

• Job location and travel

  The position is on-site at the location listed in the job posting, within the southern U.S. region where First Horizon operates.

• Unique job features

  This role is distinguished by its strategic impact on brand visibility and revenue through sponsorships, requiring negotiation skills, budget management, and cross-functional collaboration in a financial services context.

Company overview

First Horizon Bank is a regional financial services company based in Memphis, Tennessee, offering a wide range of banking products and services, including personal banking, business banking, and wealth management. They generate revenue through interest on loans, fees from various banking services, and investment management. Established in 1864, First Horizon has a long history of serving the community and has grown through strategic acquisitions and expansions, making it a significant player in the Southeastern United States banking sector.

How to land this job

• Position your resume to highlight your expertise in sponsorship marketing, emphasizing your ability to develop and execute strategies that align with brand and business goals, as this is central to the role at First Horizon Bank.

• Focus on showcasing your relationship management skills, experience in negotiating sponsorship agreements, and your track record of managing high-impact sponsorship programs and events, which are critical responsibilities.

• Apply through multiple platforms including First Horizon Bank's corporate career site and LinkedIn to maximize your application visibility and increase your chances of being noticed.

• Connect with professionals in First Horizon Bank’s marketing or sponsorship divisions on LinkedIn; initiate conversations by mentioning your enthusiasm for their recent sponsorship campaigns or asking about key success factors for their sponsorship initiatives as ice breakers.

• Optimize your resume for ATS by integrating keywords from the job description such as 'sponsorship strategies,' 'relationship management,' 'budget management,' 'event activations,' and 'marketing tools like CRM platforms' to ensure your resume passes automated screenings.

• Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify all relevant application portals, and find LinkedIn connections to network with, allowing you to focus more on preparing for interviews and other job search activities.