ELKINS, WVPosted 23 days ago

Company overview

The NCAA (National Collegiate Athletic Association) is a non-profit organization that regulates student-athletes from over 1,200 North American institutions and conferences. It generates revenue primarily through television and marketing rights fees, ticket sales, and sponsorships, particularly from its flagship event, the NCAA Men's Basketball Tournament, also known as March Madness. Founded in 1906 to address safety concerns in college football, the NCAA has evolved into a major governing body that enforces rules, provides scholarships, and promotes fair play and academic integrity among college athletes.