NEW YORK, NYPosted 17 days ago

Job summary

• Job post source

  This job is from a recruiting firm hiring for a separate company.

• Job overview

  The Web Analyst role at Column Technical Services involves collaborating with marketing and technology teams to enhance the online experience and drive marketing innovation through data insights.

• Responsibilities and impact

  The Web Analyst will execute data analyses, generate reports, track website performance metrics, provide content intelligence, respond to ad hoc reporting needs, maintain web analytics system integrity, and advocate for blended analytics approaches.

• Experience and skills

  Candidates should have at least three years of marketing analytics experience, proficiency in web analytics tools like Google Analytics or Adobe Analytics, strong communication skills, stakeholder engagement ability, knowledge of media channels, database fundamentals, and web tagging practices.

• Job location and travel

  The position is based in Manhattan, working within the Marketing & Communications team.

Company overview

Column Technical Services is a specialized IT consulting and staffing firm that provides tailored technology solutions and workforce services to businesses across various industries. They generate revenue by offering IT consulting, project management, and staffing services, connecting companies with skilled professionals for both short-term and long-term needs. Established in 1998, the company has built a strong reputation for delivering customized solutions and fostering long-term client relationships. Their expertise spans areas like cloud computing, cybersecurity, and software development, making them a trusted partner for organizations navigating complex technological challenges.

How to land this job

• Position your resume to highlight your hands-on experience with web analytics platforms like Google Analytics, Adobe Analytics, or Heap, emphasizing your ability to drive data-informed marketing strategies.

• Focus on showcasing your skills in tracking website performance metrics, generating actionable insights, and collaborating cross-functionally with marketing, digital, and product teams as described in the job.

• Apply through multiple channels including Column Technical Services' official corporate careers page and LinkedIn to maximize your visibility for the Web Analyst role.

• Connect with current employees in the Marketing & Communications division at Column Technical Services on LinkedIn; use ice breakers such as commenting on recent marketing campaigns they have shared or asking about their experience working on digital analytics projects within the company.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'web analytics,' 'Google Analytics,' 'data-informed strategies,' 'conversion behavior,' and 'Google Tag Manager' to ensure your resume passes automated screenings.

• Leverage Jennie Johnson's Power Apply feature to automate applying through multiple sites, tailor your resume for ATS, and identify LinkedIn contacts to network with, allowing you to focus your time on strategic job search activities.