The Power of Personal Branding Through the Unexpected

The Power of Personal Branding Through the Unexpected

Humans are naturally drawn to the unexpected. Psychologists call this phenomenon the 'Von Restorff effect,' which explains how things that break the pattern are more likely to grab our attention and stick in our memory. In a sea of conformity, those who dare to deviate from the norm stand out—and often make a lasting impression. Small, unexpected touches, like monogrammed shoelaces, can communicate confidence, attention to detail, and a willingness to step outside the box. These subtle elements can spark conversations and leave a lasting impression.

Eccentricity as a Branding Strategy

Eccentricity, when wielded strategically, is one of the most effective tools for personal branding. The key lies in aligning your quirks with the message you want your brand to convey. Authentic and intentional eccentricities, like Steve Jobs’ black turtleneck or Lady Gaga’s bold fashion choices, can transform your personal brand into something truly unforgettable. It’s not about standing out for the sake of it but about using unique traits to reinforce your values and tell your story.

Leveraging Unexpected Opinions

Eccentricity isn’t limited to appearances. Bold, unexpected opinions can be just as powerful in defining your personal brand. For example, a branding consultant who refuses to see Broadway musicals could position themselves as someone who challenges mainstream ideas. This bold stance can provoke thought, spark conversations, and create a unique identity. It’s about the confidence and individuality conveyed through such opinions.

How to Embrace the Unexpected in Your Personal Brand

Incorporating the unexpected into your personal brand doesn’t require a complete personality overhaul. It’s about identifying and amplifying the unique traits that make you, well, you. Steps include identifying your quirks, staying authentic, aligning them with your values, being consistent, and using them as conversation starters. These elements can make your personal brand memorable and help you connect with others.

In a world where conformity often feels like the safest option, embracing the unexpected can be a game-changer for personal branding. Whether through quirky wardrobe choices, bold opinions, or eccentric habits, these unexpected elements can set you apart. Approach them with authenticity and intention to ensure they align with your story, and remember: it’s often the unexpected that leaves the biggest impact.

Personal Branding Consultant

Branding agencies, career coaching firms, and boutique consulting firms like Quirk Creative or The Brand Stylist

  • Responsibilities

    • Collaborate with clients to identify unique traits, values, and quirks that can be amplified into a compelling personal brand.

    • Develop tailored strategies for personal branding across platforms, including LinkedIn, personal websites, and public appearances.

    • Stay current on industry trends and psychology concepts like the 'Von Restorff effect' to create impactful differentiation strategies.

  • Key Skills

    • Expertise in storytelling

    • Digital marketing

    • Personal branding frameworks

    • Public speaking

Creative Strategist

Advertising agencies (e.g., Ogilvy, Wieden+Kennedy) and organizations focused on disruptive branding

  • Responsibilities

    • Build creative strategies that challenge conventional norms, often incorporating bold, unexpected elements to capture attention.

    • Work closely with design, copywriting, and analytics teams to execute innovative branding campaigns.

    • Analyze audience behavior to determine the effectiveness of eccentric or experimental campaign ideas.

  • Key Skills

    • Ideation

    • Trendspotting

    • Data-driven creativity

    • Cross-functional collaboration

Employer Brand Specialist

Tech companies (e.g., Google, HubSpot), startups, and HR-focused consulting firms

  • Responsibilities

    • Develop and communicate the organization’s employer value proposition (EVP) through creative storytelling and unexpected branding strategies.

    • Manage internal campaigns showcasing the company’s culture, diversity initiatives, and standout quirks.

    • Collaborate with HR, marketing, and leadership teams to ensure employer messaging aligns with overall brand values.

  • Key Skills

    • Employer branding

    • Content creation

    • Internal communications

    • Talent acquisition strategy

Visual Identity Designer

Design firms, creative agencies (e.g., Pentagram, IDEO), and independent entrepreneurs

  • Responsibilities

    • Design logos, typography, and brand assets that incorporate unconventional elements to convey originality.

    • Collaborate with branding consultants or clients to translate their unique traits into visual forms.

    • Experiment with bold color palettes, unexpected textures, and patterns to differentiate brands in crowded markets.

  • Key Skills

    • Proficiency in Adobe Creative Suite

    • Branding principles

    • Ability to interpret eccentric client visions

Thought Leadership Content Specialist

PR firms, content marketing agencies, and executive coaching organizations

  • Responsibilities

    • Develop and ghostwrite articles, LinkedIn posts, and speeches that highlight the client’s unconventional perspectives or opinions.

    • Research industry trends and identify topics where bold stances can drive engagement and establish differentiation.

    • Work closely with clients to ensure their authentic voice and personality are reflected in all content.

  • Key Skills

    • Exceptional writing

    • Research

    • Personal branding

    • Ability to distill complex ideas into compelling narratives